Customers increasingly prefer to communicate via this channel

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Unless you’re offering an added incentive for completing a long form (like a discount), keep them as short as possible. Today, you don’t need a lot of information from leads to connect with them. To start messaging leads, all you need is their phone number.


If you need multiple details to qualify your leads, you still don’t need to obtain all of your customer data in one shot. Keep your online forms short to get basic contact information and ask them to opt into messaging.


According to SimpleTexting's 2021 research, 62% of consumers have subscribed to iceland mobile database receive texts from a business in the last year. The study also found that 78% that they use their smartphones most over the course of a day to check, send, and answer texts.


Reach out to leads conversationally to capture relevant customer data over time. For example, you can use messaging apps to ask customers what brought them to your website. Ask what specific product they’re looking for and if they need help finding it.


Messaging apps help you gradually fill in the blanks left by abandoned lead capture forms. Take advantage of the modern customer’s preference to engage with brands via messaging to better understand their intent and use the personal information they provide to create personalized experiences and point them toward the products that best align with their interests.