The short film was in fact promoted extensively on social media channels, particularly on Instagram , through the publication of exclusive and entertaining content . Let's look at some examples together
This type of content increases engagement and promotes the viral spread of the message among celebrity fans, creating a more emotional relationship with users and taking them behind the scenes of the campaign created.
Exclusive images and videos showing czech republic phone book the creative process and moments where Margot Robbie and Jacob Elordi collaborate with the director, humanize the celebrities and create a sense of intimacy with the audience , who will feel more emotionally involved and part of the process in every way.
Behind the scenes of See you at 5 , from @chanel.beauty
Hashtags and community engagement
On social media, Chanel has started a dialogue with the community , inviting them to interact with the content, comment and share different interpretations of the campaign and the story it tells.
For example, hashtags like #N5IsTheAnswer and #N5 encourage global recognition of the campaign and reposting by fans and magazines.
Simply put, creating direct and targeted hashtags is a smart strategy to increase visibility without additional advertising costs, by generating a real collector for all the content regarding a specific topic and subject.