You need to be very careful when sending text messages to citizens. Check out 10 mistakes you shouldn't make when sending an electoral SMS!
Sending electoral SMS messages during political campaigns is permitted by current legislation. As such, many candidates see this strategy as a great opportunity to communicate with citizens in a different, personalized and efficient way.
This tool, if used well, can bring incredible results to a political campaign, since the reading rate of text messages is very high, compared to email marketing, for example. It is estimated that approximately 90% of messages received by users are read.
Furthermore, according to research by IBGE, more than 80% of Brazilians have cell phones . Therefore, sending SMS allows you to reach a considerable portion of the population.
On the other hand, you need to be very careful when adopting this strategy. If you make some mistakes, the effect may be highly negative and could jeopardize the entire progress of the campaign.
To help you, here are 10 mistakes you should avoid when greece mobile database sending an election SMS. Let's go!
Buy contact lists
The number one mistake people make when sending an election SMS is buying ready-made contact lists. As we already mentioned in our post on how to start using text messages in political campaigns , there is no point in having something to say if you don't have a quality recipient to receive your message.
A big mistake politicians make is to think that all they have to do is start firing their torpedoes at a bunch of people and the results will be positive. However, that's not how things work, right?
Buying ready-made lists with millions of contacts may seem tempting and may give the impression that it is the easiest path to success. But believe me: doing so is shooting yourself in the foot!
If you want to send an election SMS that will have a positive effect, it is essential to create your own contact base. The person who will receive your message must have already heard of you. Otherwise, they will be extremely uncomfortable and irritated by your strategy, even feeling that their privacy has been invaded.