Government organizations having fun on social
Posted: Wed Feb 19, 2025 9:24 am
The play: If it’s within reach for your brand, use your C-suite as talent in your social content to amplify your company’s ethos. Especially if your brand has a disruptive persona. Just make sure they have an ownable, distinct point-of-view.
Government organizations have a critical responsibility to meet the needs of their constituents, which includes showing up on social. Despite the seriousness of their work, their social media content doesn’t always have to be. When it’s appropriate, humor is the best way for government organizations to extend the reach of important messages. Edutainment content—content that educates and entertains—is what consumers want to see more of from organizations, according to a Q2 2024 Sprout Pulse Survey.
Here are a few of our favorite government agencies rewriting the rules on social.
AZ DOT: Sharing transportation updates the social-first way
The Arizona Department of Transportation (AZ DOT) uses social to educate uganda mobile database citizens about transportation safety in Arizona.
As Savanna Sargent, Manager of Content at Sprout Social, put it, “AZ DOT’s Instagram content brings clarity to constituents by giving updates on roadway work progress and shares the ‘why’ behind the rules they enforce. The organization is also well-known for putting quippy safety messages on the highways. So much so that citizens submit their own ideas (which make for laughter-inducing posts).”
Government organizations have a critical responsibility to meet the needs of their constituents, which includes showing up on social. Despite the seriousness of their work, their social media content doesn’t always have to be. When it’s appropriate, humor is the best way for government organizations to extend the reach of important messages. Edutainment content—content that educates and entertains—is what consumers want to see more of from organizations, according to a Q2 2024 Sprout Pulse Survey.
Here are a few of our favorite government agencies rewriting the rules on social.
AZ DOT: Sharing transportation updates the social-first way
The Arizona Department of Transportation (AZ DOT) uses social to educate uganda mobile database citizens about transportation safety in Arizona.
As Savanna Sargent, Manager of Content at Sprout Social, put it, “AZ DOT’s Instagram content brings clarity to constituents by giving updates on roadway work progress and shares the ‘why’ behind the rules they enforce. The organization is also well-known for putting quippy safety messages on the highways. So much so that citizens submit their own ideas (which make for laughter-inducing posts).”