To collect this information and create the persona, you need to do research, be in contact with the electorate, observe them, and interview them. This is an anthropological work process be part of the creation of your persona.
With all this in mind, keep in mind creating content for electoral campaigns based on themes such as health , education , transport , youth , market and employment , as they always attract the attention of the population.
Social media
Researching which social networks are currently most used by each target audience can bring many benefits to your campaign. Young people aged 16 and over, for example, are very present on networks such as Instagram and TikTok. Adults between 18 and 49 are very present on Facebook, Instagram, LinkedIn and Twitter. People over 50 are more present on Facebook and WhatsApp, for example.
Considering all these social networks, it is necessary to pay bahrain mobile database attention to the language of each one of them to better interact with the public, so that your campaign has the best possible result. In this post we talk a little more about the trends for 2020.
Website
Having a website is important to keep the population informed about your political trajectory, what you have done, and your achievements in the community where you live.
Voters are increasingly looking for accurate and real information about the candidate they intend to vote for to learn about their history and, thus, possibly become interested in their ideas and vote for you.
During the campaign, the content most sought after by readers is related to the proposals, as this builds trust and clearly demonstrates the commitment you are making to the population. Having a section dedicated to the agenda during the election campaign, as well as news, is also very important.
During your term, it is also important to keep the population updated on your steps in your political career, such as your agenda with the population and public leaders related to politics, so that the people who elected you know what you are doing and whether you are fulfilling what you said during the campaign.