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Who might find the brief useful?

Posted: Tue Feb 18, 2025 7:30 am
by monira444
A brief is often used to work on large projects, for example, when developing a website or launching a chatbot in a messenger. But it also helps with simpler tasks. The client needs it to describe the requirements for the project, its goals and objectives. It helps to introduce the contractor to the product, to focus on specific properties of the product or service.

For the contractor, a brief is convenient because all the information is accumulated in one document, there is no need to look for its discussions in messengers or correspondence in e-mail.

It will be convenient to use:

marketers - to develop an advertising campaign, create a strategy for brand promotion or launch a new product on the market;
employees of consulting companies;
programmers, web designers, creators of visual and text content;
online store developers, etc.

How does a brief differ from a technical specification?
The technical task contains less information malaysia mobile database than the brief. And this data is more related to a specific project than to a company or product. The technical task includes:

list of works to be performed;
requirements for the result;
stages of work with indication of performers;
Often, the technical specifications are drawn up for a business area or a solution to a problem within a larger project. For example, when developing a website, the technical specifications can be drawn up for texts on each page.

The brief looks like a questionnaire containing all the necessary information about the company in a short form. It is often drawn up before the contract is signed.