When assessing factors, it is worth considering those components that are characteristic and significant for a certain sector of the economy. At ArrowMedia, the development of effective advertising for business promotion is based precisely on the analysis of the market situation, which takes into account those aspects that affect the situation in a specific segment.
How we do it
Regardless of the initial task, as an executor, we need to understand the environment in which the client operates. Firstly, taking into account the information received, we can track the dynamics of the company's development and its competitors. Draw conclusions about the effectiveness of the advertising strategy and placement in general. And then make decisions about adjusting or restructuring the action plan.
Secondly, based on the market volume indicator, we can jiangsu mobile number database understand whether a certain competitor's tactics have worked effectively, get inspired and implement interesting mechanics in our own media splits. Or, on the contrary, completely abstract and develop a non-standard solution that no one else has.
And the most important thing that the customer expects from each agency is the projected financial indicators within the framework of the new promotion policy. When forming a project's media plan, calculating the market capacity indicator, we already determine the marketing budget, the number of advertising campaigns, channels and promotion tools.
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Preparation for analysis
During the preparatory period, it is important to conduct a client briefing, collect all the information about the goods or services being promoted, and designate the period and geography of the project, since the demand for different categories of goods may change depending on the seasonality factor. And it is important to record the average cost value, which will then be required when calculating the indicator.
How to calculate market capacity: methods and formulas
First of all, the scale of calculating the market capacity is determined. If it is necessary to calculate the indicator globally for a country, then the formula is used here: