Partners need education on how to sell
Posted: Mon Dec 23, 2024 5:26 am
Educating resellers is a bit like trying to retweet every tweet that exists and get people to read them, we never actually finish passing on information and can start all over again many times in a relationship. handle objections, differentiate products from the competition’s, and so forth. This requires lots of effort. We constantly battle with providing enough useful information for partners and we always think about how we can take some of the burden away from them. We strive to automate processes and make self-service facilities available to allow partners to operate whenever they need to.
Make life as easy as possible for partners cyprus phone number as they have other commitments and quite often will not be able to invest enough time in your products. Identifying the things they need the most and making these easily available can save everyone time.
Cooperation not only between Apteco and our partners but also within Apteco plays a huge part in our success, and ensures that teams are able to communicate effectively and quickly. All teams are well informed of what is happening within the channel and we can react quickly to any issues that may arise.
Never compete with your channel unless you want confusion to descend on your business. We have seen good examples of how this seems attractive but actually never works. The initial attractiveness of acquiring revenue is short lived and not sustainable.
Make life as easy as possible for partners cyprus phone number as they have other commitments and quite often will not be able to invest enough time in your products. Identifying the things they need the most and making these easily available can save everyone time.
Cooperation not only between Apteco and our partners but also within Apteco plays a huge part in our success, and ensures that teams are able to communicate effectively and quickly. All teams are well informed of what is happening within the channel and we can react quickly to any issues that may arise.
Never compete with your channel unless you want confusion to descend on your business. We have seen good examples of how this seems attractive but actually never works. The initial attractiveness of acquiring revenue is short lived and not sustainable.