Get new contacts with Facebook Lead Ads
Posted: Tue Feb 18, 2025 6:46 am
Expand your contact database via the most used social network in the Czech Republic – Facebook. New email addresses and other relevant information about users of this platform will help you get the so-called Lead campaign, or contact collection advertisement . You can easily set it up and connect it to the emailing tool in a few dozen minutes. Just follow our step-by-step instructions.
What are lead campaigns suitable for?
You can use this type of advertising on Facebook, as well as on other social networks (such as LinkedIn), for example:
sending bonus content ,
recruitment campaigns ,
sending a discount coupon.
This is also a great way to connect Facebook and your instagram database newsletter – use a lead sign-up campaign.
Step one: Create a new campaign in Ads Manager
To prepare a lead generation ad, you must:
Have your company account set up in the Meta Business Suite tool.
Link it to your Facebook page.
Create an advertising account, fill in your billing information and payment method.
If you don't have these 3 basic points set up yet, read how to do it . Then open adsmanager.facebook.com . In the left column, click on the Campaigns tab . Then click on the Create campaign button and select Leads as the campaign purpose .
In your ad set, you can choose whether you want to receive contact information from prospects:
through your website,
through quick forms,
via a message on Messenger or chat on Instagram,
via call or app.
We recommend trying out quick forms that people fill out right in the Facebook interface. By not having to leave the app, you prevent users from losing interest in filling out the form on their way to it.
What are lead campaigns suitable for?
You can use this type of advertising on Facebook, as well as on other social networks (such as LinkedIn), for example:
sending bonus content ,
recruitment campaigns ,
sending a discount coupon.
This is also a great way to connect Facebook and your instagram database newsletter – use a lead sign-up campaign.
Step one: Create a new campaign in Ads Manager
To prepare a lead generation ad, you must:
Have your company account set up in the Meta Business Suite tool.
Link it to your Facebook page.
Create an advertising account, fill in your billing information and payment method.
If you don't have these 3 basic points set up yet, read how to do it . Then open adsmanager.facebook.com . In the left column, click on the Campaigns tab . Then click on the Create campaign button and select Leads as the campaign purpose .
In your ad set, you can choose whether you want to receive contact information from prospects:
through your website,
through quick forms,
via a message on Messenger or chat on Instagram,
via call or app.
We recommend trying out quick forms that people fill out right in the Facebook interface. By not having to leave the app, you prevent users from losing interest in filling out the form on their way to it.