A4 features as Universal Analytics nears end
Posted: Tue Feb 18, 2025 6:42 am
As Universal Analytics (UA) nears its end of life date of July 1, 2024, Google is announcing new features and improvements for Google Analytics 4 (GA4). These improvements are designed to give marketers deeper insights into their campaigns, better tools for cross-channel measurement, and marketing budget optimization.
One of the key benefits of the new GA4 release is the south africa mobile database insights generated by artificial intelligence (AI). These AI-driven insights help marketers make faster and more effective decisions by providing predictive analytics and recommendations based on real-time data. This reduces the time needed to analyze and interpret data, allowing for faster response to changes in campaigns.
Google is testing AI-powered reports with link cards at the top
Google has begun testing a new feature that moves link cards in AI Overviews from the bottom of the page to the top. The move is aimed at increasing the visibility of these links, making them more likely to be clicked on by users.
In the current version of AI Overviews, the link cards are located below the AI Overview answer. This placement causes users to often overlook the cards and click on them less often. Moving the cards up addresses this issue by making the links immediately visible when the overview loads.
One of the key benefits of the new GA4 release is the south africa mobile database insights generated by artificial intelligence (AI). These AI-driven insights help marketers make faster and more effective decisions by providing predictive analytics and recommendations based on real-time data. This reduces the time needed to analyze and interpret data, allowing for faster response to changes in campaigns.
Google is testing AI-powered reports with link cards at the top
Google has begun testing a new feature that moves link cards in AI Overviews from the bottom of the page to the top. The move is aimed at increasing the visibility of these links, making them more likely to be clicked on by users.
In the current version of AI Overviews, the link cards are located below the AI Overview answer. This placement causes users to often overlook the cards and click on them less often. Moving the cards up addresses this issue by making the links immediately visible when the overview loads.