Content co-creation and e-commerce strategies?
Posted: Tue Feb 18, 2025 6:39 am
But at the same time, I wouldn’t be so quick to write off Facebook . It’s still the largest social network in the world. 2.7 billion people are on the platform (TikTok recently passed 1 billion, by comparison). There’s still a lot to be gained from good strategic marketing on Facebook.
RC: In the Hootsuite Social Trends survey , 65% of those who reported being “very confident” in measuring social media ROI also fully integrated their paid and organic strategies, stating that social media is most powerful when the two work together. Can we apply that thinking to strategies like
KP: There's too much in that question for me to keep my answer concise armenia phone number list (laughs). I think the biggest lesson for marketers is not to treat organic and paid as separate production centers for their social media marketing strategy. Paid advertising efforts should reinforce organic content and vice versa.
So when we talk about co-creation and s-commerce (social commerce), we can apply the same lesson: keep your messages cohesive so that your customers have a consistent experience with your brand .
RC: How can marketing KPIs (and those of other departments) be improved through social media metrics? What can we learn by applying this data to the entire company?
RC: In the Hootsuite Social Trends survey , 65% of those who reported being “very confident” in measuring social media ROI also fully integrated their paid and organic strategies, stating that social media is most powerful when the two work together. Can we apply that thinking to strategies like
KP: There's too much in that question for me to keep my answer concise armenia phone number list (laughs). I think the biggest lesson for marketers is not to treat organic and paid as separate production centers for their social media marketing strategy. Paid advertising efforts should reinforce organic content and vice versa.
So when we talk about co-creation and s-commerce (social commerce), we can apply the same lesson: keep your messages cohesive so that your customers have a consistent experience with your brand .
RC: How can marketing KPIs (and those of other departments) be improved through social media metrics? What can we learn by applying this data to the entire company?