Create a one-year email marketing strategy
Posted: Tue Feb 18, 2025 6:31 am
Why You Should Love the Unsubscribe Button? It doesn't sound nice when the addresses in your email database that you managed to collect with so much effort choose to unsubscribe, right? However, this is both a legal right for your subscribers and actually a very useful option for email marketing. No matter how successful marketing strategies you create, some of your subscribers will no longer want to receive emails from you and will do so by clicking the "unsubscribe" button you have to put in your emails.
Since there is no escape from this situation; So 99 acres data let's look at why this is good and how we can get the most out of it. If the unsubscribe option is made difficult, you will make new enemies. Making it difficult to unsubscribe in order not to lose subscribers will allow you to keep a few lazy customers' addresses in your database. Well, have you ever thought about why this could harm you? In order to retain subscribers, most businesses place the "unsubscribe" button at the bottom of the emails, in the most unreadable font size and in the most unreadable text color.
Lucky subscribers who manage to press this button and reach the unsubscribe page often try to find the end of the maze they find themselves in by being dragged from one page to another as if trying to solve a puzzle. The first side effect of making the unsubscribing process so difficult is that you cause internet users, who are usually lazy, to not bother with it at that moment and mark you as "spam mail".
Since there is no escape from this situation; So 99 acres data let's look at why this is good and how we can get the most out of it. If the unsubscribe option is made difficult, you will make new enemies. Making it difficult to unsubscribe in order not to lose subscribers will allow you to keep a few lazy customers' addresses in your database. Well, have you ever thought about why this could harm you? In order to retain subscribers, most businesses place the "unsubscribe" button at the bottom of the emails, in the most unreadable font size and in the most unreadable text color.
Lucky subscribers who manage to press this button and reach the unsubscribe page often try to find the end of the maze they find themselves in by being dragged from one page to another as if trying to solve a puzzle. The first side effect of making the unsubscribing process so difficult is that you cause internet users, who are usually lazy, to not bother with it at that moment and mark you as "spam mail".