Are your campaigns optimized for mobile?
Posted: Tue Feb 18, 2025 6:30 am
Did you know that 45% of people use their mobile to check their work emails and 63% use it to check their personal email? This makes it crucial that our campaigns are optimized for mobile phones . The usage trends have changed and more and more people are viewing the content of websites from their smartphones , opening their emails from them and even making online purchases , so that a campaign not optimized for mobile phones becomes obsolete.
Why optimize your campaigns for mobile?
You have to think about user behaviour . Most email recipients save their emails to read them at their leisure on their computer or when they have the time. They only save for later those emails that are interesting to them and that can be displayed correctly on their mobile device . From their phones, they filter out those items that they want to read later or that are simply not of interest.
How to optimize mobile campaigns?
A campaign that is not optimized can result in lower visibility of the emails and, consequently, of the destination website . Here are some tips to ensure that the user receives an email that is easy to read, regardless of the device from which they open it:
Include call-to-action buttons to later check the el salvador telegram data of recipients who have reached the website (and who were really interested).
Include an attractive but simple design, ensuring that any mobile phone can access it. Therefore, we will remove videos or gifs that are too heavy or do not load well on all devices.
A catchy subject line makes people want to open an email more. There are many ways to do this: by including the name of the recipient or the sender, including emojis and with eye-catching wording.
Use the scroll technique . It attracts users and makes them sty on the page or email. Captivate them this way.
Interactive emails are those that adapt to the recipient and offer them elements that require their participation. This type of email is the new trend that we will see in 2018 in online marketing: with attractive, innovative messages that win over the customer.
Email marketing is one of the digital marketing techniques that produces the most conversions . Therefore, mastering the use of this type of email is essential to take advantage of its potential.
Why are they the new trend?
Interactive emails are among the big trends coming this year and will offer greater creativity and more engagement , which will lead to better results.
Why optimize your campaigns for mobile?
You have to think about user behaviour . Most email recipients save their emails to read them at their leisure on their computer or when they have the time. They only save for later those emails that are interesting to them and that can be displayed correctly on their mobile device . From their phones, they filter out those items that they want to read later or that are simply not of interest.
How to optimize mobile campaigns?
A campaign that is not optimized can result in lower visibility of the emails and, consequently, of the destination website . Here are some tips to ensure that the user receives an email that is easy to read, regardless of the device from which they open it:
Include call-to-action buttons to later check the el salvador telegram data of recipients who have reached the website (and who were really interested).
Include an attractive but simple design, ensuring that any mobile phone can access it. Therefore, we will remove videos or gifs that are too heavy or do not load well on all devices.
A catchy subject line makes people want to open an email more. There are many ways to do this: by including the name of the recipient or the sender, including emojis and with eye-catching wording.
Use the scroll technique . It attracts users and makes them sty on the page or email. Captivate them this way.
Interactive emails are those that adapt to the recipient and offer them elements that require their participation. This type of email is the new trend that we will see in 2018 in online marketing: with attractive, innovative messages that win over the customer.
Email marketing is one of the digital marketing techniques that produces the most conversions . Therefore, mastering the use of this type of email is essential to take advantage of its potential.
Why are they the new trend?
Interactive emails are among the big trends coming this year and will offer greater creativity and more engagement , which will lead to better results.