Emphasize the benefits the customer will gain
Posted: Tue Feb 18, 2025 6:29 am
Not all important information may be interesting to your target audience. Although the process of producing materials for building insulation is important, the customer is more interested in the fact that it will save on heating costs. Therefore, emphasize in the texts the benefits that will be useful to the recipients - your target group .
micro flannel bedding → will warm even the biggest ice cream connoisseur
low-heeled shoes → comfort even when walking all day
small wallet → fits in any handbag
zip pocket → secure storage of things
products in stock → you will receive your order within 3 days
5. Inspire action
A readable and interesting email is great. But most of the ios database time, you send it with an intention – a purchase, a click through to your website. Guide the reader to what you want them to do. Ideally, use graphically highlighted CTA elements that direct the subscriber exactly where you need them to go.
What does the ideal message in a CTA element that brings conversions look like?
The text is short and concise. The length can range from a few to a few dozen characters.
Use action words like get, read, download, buy, view, etc.
By using a time adverb (now), you can encourage readers to act quickly.
Read more about the correct use and creation of CTA elements in this article .
6. Test and improve
Want to write the best emails possible? Then test them. Use A/B testing of subject lines, text length, or individual CTA elements to find out what resonates with your customers the most. Then, based on the results, adjust the appearance of individual emails, which will subsequently bring better results.
By following the basic pillars of effective email copywriting, you will ensure that your subscribers will read and respond to your messages the way you need them to.
How to streamline email copy
Email copywriting is one area where artificial intelligence can be very helpful. It can just guide you, or do all the work for you. First, read how to effectively involve AI in text preparation and what to watch out for , and then take a look at emailing tools with AI . In practice, you will see for yourself that working with artificial intelligence will save you time and money and deliver emails that will help build a strong brand .
micro flannel bedding → will warm even the biggest ice cream connoisseur
low-heeled shoes → comfort even when walking all day
small wallet → fits in any handbag
zip pocket → secure storage of things
products in stock → you will receive your order within 3 days
5. Inspire action
A readable and interesting email is great. But most of the ios database time, you send it with an intention – a purchase, a click through to your website. Guide the reader to what you want them to do. Ideally, use graphically highlighted CTA elements that direct the subscriber exactly where you need them to go.
What does the ideal message in a CTA element that brings conversions look like?
The text is short and concise. The length can range from a few to a few dozen characters.
Use action words like get, read, download, buy, view, etc.
By using a time adverb (now), you can encourage readers to act quickly.
Read more about the correct use and creation of CTA elements in this article .
6. Test and improve
Want to write the best emails possible? Then test them. Use A/B testing of subject lines, text length, or individual CTA elements to find out what resonates with your customers the most. Then, based on the results, adjust the appearance of individual emails, which will subsequently bring better results.
By following the basic pillars of effective email copywriting, you will ensure that your subscribers will read and respond to your messages the way you need them to.
How to streamline email copy
Email copywriting is one area where artificial intelligence can be very helpful. It can just guide you, or do all the work for you. First, read how to effectively involve AI in text preparation and what to watch out for , and then take a look at emailing tools with AI . In practice, you will see for yourself that working with artificial intelligence will save you time and money and deliver emails that will help build a strong brand .