Taking into account the importance and level
Posted: Tue Feb 18, 2025 5:36 am
Influence of Accounting professionals who are active on social media, KOI Comunicação carried out a survey that lists the ranking of the most influential and engaged Brazilian accountants on the internet in 2021 .
This award took into account the criteria of number of followers, engagement on the main social networks of today (Instagram, Twitter, Facebook, LinkedIn, Telegram, YouTube and TikTok) and registration with the Regional Accounting Council (CRC) of your state.
Professor Fellipe Guerra , coordinator of the Accounting course at IPOG , came in second place and gave us an exclusive interview to give more information about his area of expertise. Check it out!
Accounting Coordinator at IPOG and Master in Administration ecuador mobile database and Controllership: see how Fellipe Guerra's career began
As we already mentioned, KOI Comunicação developed a ranking of the most influential accounting professionals on the Brazilian internet in 2021.
Professor Fellipe Guerra, Accounting Coordinator at IPOG, came in second place in the list of accountants with the greatest visibility , and much of this is due to his background in the Accounting field .
Fellipe Guerra is an accountant and tax specialist, holds a PhD in Information Science from UFP, a master's degree in Administration and Controllership from UFC and is a member of the Academy of Accounting Sciences of the State of Ceará. In addition, he is the author of books in the areas of Accounting, Taxes and Business Management and was Vice-President of CRC-CE in the 2016-2019 Management.
Currently, Fellipe is the Postgraduate Coordinator at IPOG and Managing Partner of the Compliance Group (Accounting, Business Consulting and Digital Marketing ).
And how did your presence on social media begin?
Professor Fellipe Guerra tells us that he started recording his videos in 2014 and, as he didn't have many references, he looked to Whindersson Nunes for inspiration, since he was already an influencer at the time – in terms of structure and video recording itself.
“I started by publishing videos exclusively on Facebook. Then, in 2017, I moved to Instagram and it started to grow very quickly, so I invested in paid traffic, at a time when Instagram had little investment , so the reach was very large.”
As a result, his popularity grew considerably and he began to focus more on Instagram. In 2019, Felipe started working with YouTube, where he realized he could reach more people. “Since I had already taught several in-person courses , I started posting videos on YouTube to help people get to know me a little better. When I already had a large audience there, I launched my first online courses to meet the demands of other regions that I couldn’t reach in person,” says Felipe.
This award took into account the criteria of number of followers, engagement on the main social networks of today (Instagram, Twitter, Facebook, LinkedIn, Telegram, YouTube and TikTok) and registration with the Regional Accounting Council (CRC) of your state.
Professor Fellipe Guerra , coordinator of the Accounting course at IPOG , came in second place and gave us an exclusive interview to give more information about his area of expertise. Check it out!
Accounting Coordinator at IPOG and Master in Administration ecuador mobile database and Controllership: see how Fellipe Guerra's career began
As we already mentioned, KOI Comunicação developed a ranking of the most influential accounting professionals on the Brazilian internet in 2021.
Professor Fellipe Guerra, Accounting Coordinator at IPOG, came in second place in the list of accountants with the greatest visibility , and much of this is due to his background in the Accounting field .
Fellipe Guerra is an accountant and tax specialist, holds a PhD in Information Science from UFP, a master's degree in Administration and Controllership from UFC and is a member of the Academy of Accounting Sciences of the State of Ceará. In addition, he is the author of books in the areas of Accounting, Taxes and Business Management and was Vice-President of CRC-CE in the 2016-2019 Management.
Currently, Fellipe is the Postgraduate Coordinator at IPOG and Managing Partner of the Compliance Group (Accounting, Business Consulting and Digital Marketing ).
And how did your presence on social media begin?
Professor Fellipe Guerra tells us that he started recording his videos in 2014 and, as he didn't have many references, he looked to Whindersson Nunes for inspiration, since he was already an influencer at the time – in terms of structure and video recording itself.
“I started by publishing videos exclusively on Facebook. Then, in 2017, I moved to Instagram and it started to grow very quickly, so I invested in paid traffic, at a time when Instagram had little investment , so the reach was very large.”
As a result, his popularity grew considerably and he began to focus more on Instagram. In 2019, Felipe started working with YouTube, where he realized he could reach more people. “Since I had already taught several in-person courses , I started posting videos on YouTube to help people get to know me a little better. When I already had a large audience there, I launched my first online courses to meet the demands of other regions that I couldn’t reach in person,” says Felipe.