Webinar planning and preparation
Posted: Tue Feb 18, 2025 5:22 am
Hosting a webinar yourself is possible, but it can be a bit of a headache. To avoid this, consider hiring someone (or a team) to work with you to make sure everything runs smoothly—from planning and promotion to the webinar itself and everything that follows.
They don't necessarily need to be knowledgeable about the webinar topic, but they should be able to troubleshoot and moderate interactions with participants. (An assistant who is familiar with webinar equipment and software is a great fit.)
7. Choose a topic
Always focus on the content first. You need to namibia mobile database maintain high editorial standards. People attend webinars to learn, so you need to make sure you offer topics that interest them. One of your goals is to establish your authority as a source of information. You need to show that you are knowledgeable and that you have an understanding of what is happening in your field.
To make your webinar effective, you need to narrow it down to a specific topic that will be informative for your target audience. For example, a webinar on content marketing would be a broad and vague topic to discuss in a webinar. Instead, try to choose one area of content marketing, such as visual content. This will help you plan your webinar more effectively and focus on that topic.
Here are five ways you can find a webinar topic that will interest your audience:
FAQs: Focus on your FAQ page and look for topics that your customers frequently search for.
Find the most trafficked pages in Google Analytics: You can choose a topic by looking at what content is most discussed and shared on your site.
Ask your salespeople or social team: Ask your team members what topics they discuss with customers on a daily basis. These may be areas that need more information.
Survey your audience: You can also directly ask your audience about topics they would find useful.
They don't necessarily need to be knowledgeable about the webinar topic, but they should be able to troubleshoot and moderate interactions with participants. (An assistant who is familiar with webinar equipment and software is a great fit.)
7. Choose a topic
Always focus on the content first. You need to namibia mobile database maintain high editorial standards. People attend webinars to learn, so you need to make sure you offer topics that interest them. One of your goals is to establish your authority as a source of information. You need to show that you are knowledgeable and that you have an understanding of what is happening in your field.
To make your webinar effective, you need to narrow it down to a specific topic that will be informative for your target audience. For example, a webinar on content marketing would be a broad and vague topic to discuss in a webinar. Instead, try to choose one area of content marketing, such as visual content. This will help you plan your webinar more effectively and focus on that topic.
Here are five ways you can find a webinar topic that will interest your audience:
FAQs: Focus on your FAQ page and look for topics that your customers frequently search for.
Find the most trafficked pages in Google Analytics: You can choose a topic by looking at what content is most discussed and shared on your site.
Ask your salespeople or social team: Ask your team members what topics they discuss with customers on a daily basis. These may be areas that need more information.
Survey your audience: You can also directly ask your audience about topics they would find useful.