Page 1 of 1

Social Media Marketing (SMM)

Posted: Tue Feb 18, 2025 4:35 am
by samiaseo222
Social media is ubiquitous today, but many local businesses are still unsure how or if it should become part of their marketing mix. This often depends on the type of business, the behavior, and preferences of the target audience.

Many local businesses can benefit from kenya mobile database social media because it is essentially an extension of their community online.

Organic social media
Organic social media means posting text, images, videos, and links to social networks. But in order for that content to be seen and interacted with, it’s necessary to build and maintain an audience, an often overlooked step.

Best practices

Visually engaging content: Use quality images and videos to grab attention.
Content calendar: Plan social media posts in advance.
Hashtags: Use relevant keywords containing hashtags for wider reach.
Calls to action: Invite viewers to click a link, visit your store, or make a purchase.
Audience Building: Follow, like, and share content from other relevant local businesses and content creators.
Advantages

Cost-effective: Most social media platforms are free.
Brand building: Building customer relationships, strengthening community, and showcasing brand personality.
Customer Interaction: Direct communication with customers, answering questions and solving their problems.
Disadvantages

Limited reach: Even if you build an audience, organic reach on social media decreases.
Algorithm dependency: Social media algorithms limit reach by prioritizing the content displayed.