Google Ads Performance Max gains budget reallocation experiments
Posted: Tue Feb 18, 2025 4:16 am
Google Ads has introduced a new feature that allows marketers to run experiments to reallocate budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax). This approach is designed to help optimize campaign performance and uncover more efficient ways to use advertising budgets.
How to do it:
Experiments in Google Ads : In the Campaigns section, go to Experiments and create a new Performance Max test.
Control group selection : Choose an appropriate japan mobile database DSA or Display campaign to compare with Performance Max.
Traffic distribution : Set what proportion of traffic will be allocated to the control and test groups.
Other categories, such as food, games and lifestyle, showed a preference for convenience and connection. Recipes and life simulation games, for example, gained popularity. The report, based on search data analysis, provides insight into the events and personalities that defined the year, as well as specific trends for the United States. This annual survey shows what people around the world are most interested in and inspired by.
Create a treatment group : Set up a new Performance Max campaign with the appropriate assets, budget, and strategy.
Plan and launch : Give your experiment a name, specify a timeframe, and launch it.
This update gives marketers greater control over budget optimization, allowing them to more effectively achieve marketing goals.
How to do it:
Experiments in Google Ads : In the Campaigns section, go to Experiments and create a new Performance Max test.
Control group selection : Choose an appropriate japan mobile database DSA or Display campaign to compare with Performance Max.
Traffic distribution : Set what proportion of traffic will be allocated to the control and test groups.
Other categories, such as food, games and lifestyle, showed a preference for convenience and connection. Recipes and life simulation games, for example, gained popularity. The report, based on search data analysis, provides insight into the events and personalities that defined the year, as well as specific trends for the United States. This annual survey shows what people around the world are most interested in and inspired by.
Create a treatment group : Set up a new Performance Max campaign with the appropriate assets, budget, and strategy.
Plan and launch : Give your experiment a name, specify a timeframe, and launch it.
This update gives marketers greater control over budget optimization, allowing them to more effectively achieve marketing goals.