How powerful can your marketing be?
Posted: Tue Feb 18, 2025 3:52 am
Why performance always matters
Marketing only makes sense if the investment in it returns. That is why it is so important to have a marketing strategy prepared in advance and predefined goals. Appropriate advertising formats and channels are selected according to the goals and target group. For example, if you sell products intended for mothers of small children, you cannot sell on Snapchat, which is the domain of the younger generation.
I WANT ADVICE ON MARKETING STRATEGY
How can marketing be measured?
We measure each online channel a little differently. For content, we're interested in whether people finished reading the article and clicked the button, while for PPC and banner advertising, we track their click-through rate relative to cost.
In general, you can determine an indicator called ROI – Return facebook database Of Investments. We can certainly agree that this indicator is absolutely essential. The indicator is given in percentages and has a simple formula.
ROI = (net profit – initial investment) / initial investment * 100
The higher the ROI, the better, of course. An ROI of less than 100% means a loss. What is the ratio of money invested to money earned from advertising?
How powerful can marketing be?
Performance marketing is the way marketers work. Its goal is to maximize campaign performance. It focuses on optimizing so that more users click on your banner and convert as many of them as possible (i.e. purchase a product, submit a form, and so on). Performance marketers primarily address the distribution of investments and strategies so that performance meets your expectations.
In marketing, it doesn't matter how big your budget is, but performance is what matters. Even a small campaign, if it is of sufficient quality and performance, can bring interesting business results. However, with a smaller budget, you will reach a smaller number of users. Performance-oriented marketing helps you grow above all.
Marketing only makes sense if the investment in it returns. That is why it is so important to have a marketing strategy prepared in advance and predefined goals. Appropriate advertising formats and channels are selected according to the goals and target group. For example, if you sell products intended for mothers of small children, you cannot sell on Snapchat, which is the domain of the younger generation.
I WANT ADVICE ON MARKETING STRATEGY
How can marketing be measured?
We measure each online channel a little differently. For content, we're interested in whether people finished reading the article and clicked the button, while for PPC and banner advertising, we track their click-through rate relative to cost.
In general, you can determine an indicator called ROI – Return facebook database Of Investments. We can certainly agree that this indicator is absolutely essential. The indicator is given in percentages and has a simple formula.
ROI = (net profit – initial investment) / initial investment * 100
The higher the ROI, the better, of course. An ROI of less than 100% means a loss. What is the ratio of money invested to money earned from advertising?
How powerful can marketing be?
Performance marketing is the way marketers work. Its goal is to maximize campaign performance. It focuses on optimizing so that more users click on your banner and convert as many of them as possible (i.e. purchase a product, submit a form, and so on). Performance marketers primarily address the distribution of investments and strategies so that performance meets your expectations.
In marketing, it doesn't matter how big your budget is, but performance is what matters. Even a small campaign, if it is of sufficient quality and performance, can bring interesting business results. However, with a smaller budget, you will reach a smaller number of users. Performance-oriented marketing helps you grow above all.