Lisa Utzschneider, CEO of IAS, said:
Posted: Tue Feb 18, 2025 3:41 am
IAS is one of the few media measurement solution providers that can meet the unique needs of the Chinese market. Our goal is to fill the gaps in the industry and create real value for advertisers. As IAS's business lands in the Chinese market, we will empower advertisers with actionable, highquality data to help them maximize their return on investment and promote business growth."
As the world’s secondlargest advertising market, China’s digital advertising spending is expected to exceed US$140 billion in . The addition of IAS will provide advertisers with stronger support in optimizing advertising effectiveness, enhancing brand influence and tapping market potential.
Currently, IAS's business deployment in China is supported by global luxury denmark phone number list brand clients who have a deep media investment base in the domestic market. In the future, we will work with core industry partners to continue to launch localized solutions that are more in line with the needs of the Chinese market and meet everchanging advertising needs. In this market expansion plan, IAS has achieved and accelerated the development and implementation of localized solutions through close cooperation with RTBAsia Tenghui Technology, creating a more efficient and reliable advertising ecosystem for Chinese advertisers.
Qiuhua Fan, founder and CEO of RTBAsia, said: "IAS's video content brand safety solutions are highly recognized in the international market. We are pleased to work with IAS to introduce and adapt advanced solutions to the Chinese market and provide customers with more comprehensive brand safety protection."
As the world’s secondlargest advertising market, China’s digital advertising spending is expected to exceed US$140 billion in . The addition of IAS will provide advertisers with stronger support in optimizing advertising effectiveness, enhancing brand influence and tapping market potential.
Currently, IAS's business deployment in China is supported by global luxury denmark phone number list brand clients who have a deep media investment base in the domestic market. In the future, we will work with core industry partners to continue to launch localized solutions that are more in line with the needs of the Chinese market and meet everchanging advertising needs. In this market expansion plan, IAS has achieved and accelerated the development and implementation of localized solutions through close cooperation with RTBAsia Tenghui Technology, creating a more efficient and reliable advertising ecosystem for Chinese advertisers.
Qiuhua Fan, founder and CEO of RTBAsia, said: "IAS's video content brand safety solutions are highly recognized in the international market. We are pleased to work with IAS to introduce and adapt advanced solutions to the Chinese market and provide customers with more comprehensive brand safety protection."