Brands are their own media
Posted: Mon Feb 17, 2025 10:45 am
Before the arrival of the digital era , brands only had one way to make themselves known, and that was advertising on TV, radio, newspapers and print media. They had to pay to have a space in these media, but without a doubt the arrival of digitalization widened the path for brands to have another panorama and another way to reach their audiences or better yet, for their audiences to reach the brands.
Some important terms:
A follower
Nowadays, brands create profiles on the main social networks, which leads to them having fans or bulgaria mobile database followers. This means that they have an audience, that they have a brand community with a powerful social influence. That is why it is important to generate relevant content for these new digital channels, content that gives value to that community and justifies its following and loyalty.
The importance of networks to create brand communities
The various social networks were not created with the aim of generating guidelines for brands. This came much later, because the main objective of these networks is to unite people, that is, to connect people from all over the world with similar interests.
Some important terms:
A follower
Nowadays, brands create profiles on the main social networks, which leads to them having fans or bulgaria mobile database followers. This means that they have an audience, that they have a brand community with a powerful social influence. That is why it is important to generate relevant content for these new digital channels, content that gives value to that community and justifies its following and loyalty.
The importance of networks to create brand communities
The various social networks were not created with the aim of generating guidelines for brands. This came much later, because the main objective of these networks is to unite people, that is, to connect people from all over the world with similar interests.