The future of the best job in the world
Posted: Mon Feb 17, 2025 10:21 am
“I’m going to study journalism.” The kid’s statement falls like a bombshell at the family dinner and unleashes a series of friendly reprimands that try to get the idiot to abandon such madness and dedicate his efforts to building a future in any sector other than the desert that the media has become.
Because what García Márquez called “ the best job in the world ” has become a barren territory not only because of the high rates of unemployment and job insecurity that professional associations denounce ecuador mobile database every year , but also because of the notable decline in quality of the media threatened by the immediacy and capillarity of social networks and wounded by the economic crisis.
In this adverse environment, many media have closed down, others have opted to turn information into a spectacle in the name of survival, and most are dying without finding a way to make content production profitable again in a world where free information has become the norm. Furthermore, as in many other sectors, new technologies have reduced jobs and condensed tasks to the point of reducing media staff to a minimum.
But after the reproaches, and given their obvious uselessness, we must consider the possibilities left to the unwary person who has decided to direct his steps towards the profession of bringing stories of interest to the public. Or, to put it another way: the generation of content for its dissemination.
That sounds important, and it fits more with the reality and the future that awaits the new generations of journalists and communication professionals and technological advances have not only shaken up traditional media but have also profoundly transformed business communication . Thus, for example, large multinationals have become powerful content -generating machines . You only have to take a look at websites such as Coca-Cola , where, along with information about the products and activities of the company with the 'spark of life', you can find news about music, literature, lifestyle, social commitment, ecology and even its own sociological research office dedicated to nothing less than researching the happiness of the planet . All of these contents, and others generated exclusively for social networks, require large human teams dedicated to their creation, writing and dissemination . But there are many other examples such as Son Estrella Galicia or BBVA and the Spanish League.
Because what García Márquez called “ the best job in the world ” has become a barren territory not only because of the high rates of unemployment and job insecurity that professional associations denounce ecuador mobile database every year , but also because of the notable decline in quality of the media threatened by the immediacy and capillarity of social networks and wounded by the economic crisis.
In this adverse environment, many media have closed down, others have opted to turn information into a spectacle in the name of survival, and most are dying without finding a way to make content production profitable again in a world where free information has become the norm. Furthermore, as in many other sectors, new technologies have reduced jobs and condensed tasks to the point of reducing media staff to a minimum.
But after the reproaches, and given their obvious uselessness, we must consider the possibilities left to the unwary person who has decided to direct his steps towards the profession of bringing stories of interest to the public. Or, to put it another way: the generation of content for its dissemination.
That sounds important, and it fits more with the reality and the future that awaits the new generations of journalists and communication professionals and technological advances have not only shaken up traditional media but have also profoundly transformed business communication . Thus, for example, large multinationals have become powerful content -generating machines . You only have to take a look at websites such as Coca-Cola , where, along with information about the products and activities of the company with the 'spark of life', you can find news about music, literature, lifestyle, social commitment, ecology and even its own sociological research office dedicated to nothing less than researching the happiness of the planet . All of these contents, and others generated exclusively for social networks, require large human teams dedicated to their creation, writing and dissemination . But there are many other examples such as Son Estrella Galicia or BBVA and the Spanish League.