Technical SEO: Site speed and accessibility
Posted: Sun Feb 16, 2025 10:39 am
Mainly, these actions consist of building external links and brand mentions that bring traffic to your site and improve your authority. More in detail, backlinks or external links function as “votes of confidence” by which other sites indicate to search engines that your site contains quality content, worthy of being linked.
However, as you may have read, thanks to Google's usa telegram data algorithm updates, the number of backlinks is not as important as where they are made. For example, for a digital marketing agency like ours, a backlink from another marketing agency is much more valuable than one from an online betting site.
Brand mentions, on the other hand, do not directly affect the positioning of a site since they do not function as links. It is thanks to the traffic they attract and the searches by brand that search engines end up associating a good level of authority with that site. And this, as we saw, usually means improved positioning.
Technical SEO works on those factors that help search engines crawl and index a site, and help users navigate it.
Mainly, the internal structure of the website is optimized. That is, its architecture and the codes it uses. Thus, some key issues for technical SEO are:
However, as you may have read, thanks to Google's usa telegram data algorithm updates, the number of backlinks is not as important as where they are made. For example, for a digital marketing agency like ours, a backlink from another marketing agency is much more valuable than one from an online betting site.
Brand mentions, on the other hand, do not directly affect the positioning of a site since they do not function as links. It is thanks to the traffic they attract and the searches by brand that search engines end up associating a good level of authority with that site. And this, as we saw, usually means improved positioning.
Technical SEO works on those factors that help search engines crawl and index a site, and help users navigate it.
Mainly, the internal structure of the website is optimized. That is, its architecture and the codes it uses. Thus, some key issues for technical SEO are: