Unbounce, a simple creation tool?
Posted: Sun Feb 16, 2025 7:13 am
Our marketing friends can rest assured, Unbounce also has a back office for all web marketing activities (see image below).
You can connect your accountGoogle Analytics, in order to track your leads , your conversions, where your traffic comes from, etc.
It is also possible to perform A/B tests to create multiple versions of your landing page , and thus know which one converts the most.
Finally, as the visual shows, you can also connect other tools to Unbounce , such as MailChimp , for your email campaigns , or Salesforce for yourCRM.
All about unbounce
4/ The secrets of a successful landing page
Now that you've had a glimpse of what Unbounce is , here are some tips for creating a landing page that converts:
Use a clear title. The title is the first thing a visitor sees. It must costa rica mobile database therefore be visible, clearly express the offer you are proposing, and of course be adapted to your target.
Be concise: Avoid overly long content to make it easier to read. Instead, use short sentences with bullet points.
Don’t ask for anything. Only ask for the information you need. If your landing page is for a white paper, first name, last name, and email address are enough. Asking for more than you need will hurt conversions.
Think about social media. Include social media sharing buttons ( Facebook , Twitter , etc.), but don’t overload the page.
Prefer images to words. For a landing page highlighting a product, insert an image that highlights it. The Internet user can thus visualize it, which will encourage them to take action.
Highlight your logo: Your logo is your brand, so it must be visible especially if the landing page is shared on social networks. In addition, it is a reassuring element for the visitor because he knows that he is always on one of your pages.
Add a thank you page: The Internet user will know that their request has been taken into account. And a thank you is always nice!
In conclusion, if you are not an HTML pro but want to create your own landing page , Unbounce is a simple tool to get you started.
You can connect your accountGoogle Analytics, in order to track your leads , your conversions, where your traffic comes from, etc.
It is also possible to perform A/B tests to create multiple versions of your landing page , and thus know which one converts the most.
Finally, as the visual shows, you can also connect other tools to Unbounce , such as MailChimp , for your email campaigns , or Salesforce for yourCRM.
All about unbounce
4/ The secrets of a successful landing page
Now that you've had a glimpse of what Unbounce is , here are some tips for creating a landing page that converts:
Use a clear title. The title is the first thing a visitor sees. It must costa rica mobile database therefore be visible, clearly express the offer you are proposing, and of course be adapted to your target.
Be concise: Avoid overly long content to make it easier to read. Instead, use short sentences with bullet points.
Don’t ask for anything. Only ask for the information you need. If your landing page is for a white paper, first name, last name, and email address are enough. Asking for more than you need will hurt conversions.
Think about social media. Include social media sharing buttons ( Facebook , Twitter , etc.), but don’t overload the page.
Prefer images to words. For a landing page highlighting a product, insert an image that highlights it. The Internet user can thus visualize it, which will encourage them to take action.
Highlight your logo: Your logo is your brand, so it must be visible especially if the landing page is shared on social networks. In addition, it is a reassuring element for the visitor because he knows that he is always on one of your pages.
Add a thank you page: The Internet user will know that their request has been taken into account. And a thank you is always nice!
In conclusion, if you are not an HTML pro but want to create your own landing page , Unbounce is a simple tool to get you started.