Identify possible partnerships with influencers

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46% of consumers trust influencer recommendations , according to HubSpot. Social listening helps you find relevant contributors who increase your reach and credibility. Or, you can opt for proactive engagement; by identifying influencers who are of interest to your potential consumers, you can get noticed by commenting on their content strategically.

KFC Spain has revolutionized its digital marketing australia whatsapp number data strategy by taking an unconventional approach to its social media. Since 2020, the fast food chain has implemented a strategy that moves away from the traditional corporate image, using humor and creativity through the method known as “shitposting.” This approach has allowed KFC to authentically connect with its audience and those who have long since stopped consuming its products regularly, generating content that resonates with users and encourages interaction.

Thanks to this strategy, KFC Spain achieved an 85% increase in interactions compared to its direct competitors in 2023 , according to data from the Epsilon Icarus Analytics Panel. The brand has been able to actively listen to its consumers, the digital citizen at its head, adapting its content to current trends and creating campaigns that exceed expectations in terms of impact and sales. Its success is reflected in more than a million followers on platforms such as Instagram and where they have managed to establish a solid and active community.