Influencer marketing from A to Z in 2024: how does it work and when to use it?

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You will encounter the term influencer marketing more and more often lately. Cooperation with influencers is simply a trend and works great for many Czech and foreign companies across industries. It can also help your company in various ways. However, in order to successfully engage in influencer marketing, you first need to know all its specifics, advantages and possible pitfalls . So I have prepared a basic overview for you , which should make your beginnings in this field as easy as possible.

What is influencer marketing and how did it originate?
This is a new form of online marketing that uses the influence of personalities on social networks. It came to the Czech Republic in 2013 and its biggest boom has been happening since 2016 , when Instagram became very popular in our country . Currently, more than 85% of brands around the world use influencer marketing, at least according to The Influencer Marketing Hub , which also found that one dollar invested in this form of promotion brings the company more than $5 on average.

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There are companies in the world that are successful and grow significantly year-on-year, all thanks to influencer marketing, because they do no other marketing. If influencer marketing is used appropriately, then it is a powerful tool within the marketing mix.
Influencer marketing has become a powerful tool that already has many principles (read more below)
Who is an influencer?
Today, we consider an influencer to be a person with influence on social networks . Previously, they were, for example, politicians, journalists, actors or musicians, who of course still influence us today, but online creators have also joined them . They can be celebrities or people who became famous thanks to social networks. They represent an authority for their community and their followers trust them. Therefore, it is often more profitable for companies to pay an influencer who identifies with their products than to spend large sums on classic online campaigns, or even advertising on television and radio, outdoor, etc.