Another important aspect is to offer reassuring elements on your website to allay any concerns visitors may have. These can be customer reviews that confirm the quality of your offer and the reliability of your customer service, the possibility of free returns or exchanges of products, etc. The goal is to encourage the prospect to discover your website and/or brand and to put them in the best conditions to convert their visit into a conversion.
Recommending similar or complementary products finland phone number list to those viewed is another way to enrich the user experience while increasing average cart value and conversion rate.
Product recommendation, for example, accounts for 2 to 3% of Sarenza’s sales .
Finally, offering a wide range of payment methods and delivery options allows the Internet user to choose the option that best suits him, reducing the shopping cart abandonment rate and facilitating conversion.
This article cannot provide a comprehensive list of best practices and features to implement to optimize the user experience, but applying these few tips should already give you good results.
Step 3:
A CRO approach requires analyzing the customer journeys on your website to identify your strengths and areas for improvement. Which pages have the highest bounce rate? What friction points are hindering conversion? On the other hand, which content best leads to conversions?