Brand book A brand book is what will help maintain

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The above-mentioned consistency. It contains a set of guidelines regarding the correct use of the trademark in various circumstances and is a kind of instruction manual for the use of the logo. The brand book contains detailed information about colors, typography, the main and protective fields of the sign, or the rules for its use on various backgrounds. Having this document in your communication strategy will help avoid problems with brand recognition in the market caused by incorrect use of the mark. Company website A company's website can be compared to a shop window on the Internet - therefore it plays an important role in the process of creating a brand image.

It is often thanks to this that the brand has the Ivory Coast cell phone number list opportunity to appear for the first time in the mind of a potential buyer. It is essential that the message as well as the graphic and visual design of the website constantly refer to the brand personality created by the company. What recipients see when visiting the website – its design, functionality or published content – ​​directly influences how the brand is imprinted in their minds. Both in terms of first impressions and long-term effects. When working on a website, you should strictly adhere to the assumptions made in the adopted communication strategy.

You need to maintain linguistic consistency, keep in mind the segment of the target audience, the chosen forms of communication and the tools used. You don't have to be a public relations expert to know how important relationships are in creating an image. Good relationships with users help to increase brand authority, build trust with business partners or increase customer loyalty. There are three basic principles to follow in your efforts to build and maintain good relationships: consistency, regularity, and persistence. The effect achieved through regular actions in accordance with the strategy will certainly be a reward for all efforts.