General characteristics of project sales
Posted: Thu Feb 13, 2025 6:52 am
Business-to-business (B2B) sales can be divided into two categories. On the one hand, there are transactional sales, when a customer contacts a company for a specific product or at least knows exactly what characteristics of the product he needs. In this case, the transaction is completed quickly and easily, so the manager's job is to serve the customer and receive payment.
These agreements typically involve only two parties and are short-cycle sales in terms of time span. Typically, these buyers are small and medium-sized businesses.
On the other hand, there are B2B project sales, venezuela mobile database which are more resource-intensive and require a longer period of cooperation. The goal of the negotiations is to conclude a major deal to ensure the implementation of a certain project.
Accordingly, managers need to convince a potential client of the prospects of cooperation with their company, and the conditions are most often negotiated on an individual basis.
Such sales can take several months, but the complexity of their organization is more than compensated by the volume of the transaction and the amount of profit that the seller receives. Teamwork is of great importance here, and the business negotiations themselves can take place in a multilateral format, for example, with the participation of investors, representatives of government agencies, independent experts, etc.
These agreements typically involve only two parties and are short-cycle sales in terms of time span. Typically, these buyers are small and medium-sized businesses.
On the other hand, there are B2B project sales, venezuela mobile database which are more resource-intensive and require a longer period of cooperation. The goal of the negotiations is to conclude a major deal to ensure the implementation of a certain project.
Accordingly, managers need to convince a potential client of the prospects of cooperation with their company, and the conditions are most often negotiated on an individual basis.
Such sales can take several months, but the complexity of their organization is more than compensated by the volume of the transaction and the amount of profit that the seller receives. Teamwork is of great importance here, and the business negotiations themselves can take place in a multilateral format, for example, with the participation of investors, representatives of government agencies, independent experts, etc.