Recent studies show that native advertising works
Posted: Thu Feb 13, 2025 6:05 am
Interaction with clients can be automated, for example, immediately after payment, send messages to WhatsApp asking to evaluate the company's work
Lifehack: offer those who gave a high rating to leave a review on one of the public platforms - 2GIS, Yandex Maps or in review sites. As a thank you, give a gift, a discount on a product or another bonus. This approach will help to increase the company's rating on these platforms quite quickly.
Use stealth marketing
This is a type of promotion through so-called agents of influence - bloggers, popular authors or influencers . They talk about their own impressions of the product, write about their experience of its successful use. Such indirect advertising on the Internet inspires trust in people, it can bring a lot of new clients to the company and create the necessary brand image.
very well with micro-influencers. These are authors on Telegram, Vkontakte or YouTube who have a small but engaged and active audience.
They can create posts, articles or videos about your product, do reviews, "unboxings", make product ratings. But it is best to integrate native advertising into one of the personal stories: about what problem a person had and how he solved it with the help of your brand. If you approach this issue correctly, then this method of promotion will look harmonious and unobtrusive.
The terms of cooperation are different for all bloggers - they need to be clarified belgium phone number list with each person separately. It is interesting that some micro-influencers are ready to place ads for little money, while the response from the audience can be good.
Let's sum it up
In the modern world, information about a business is the most important factor that influences its success. Reputation management helps to form a positive brand image and a company image that will attract clients, partners and new employees.
Most often, reputation management is understood as ORM — work on brand perception on the Internet. Or SERM — the formation of positive search results. But reputation is a broader concept, it is influenced by, among other things, PR and SMM tools, as well as the personal brand of the manager, the mission and values of the company, and much more.
To manage your reputation, you need to follow three basic guidelines:
track brand mentions - manually or using automatic services;
reduce the amount of negativity;
fill the information field with positive information.
The volume of sales of the organization and how easily you will attract new clients largely depend on how carefully you manage your reputation and how many resources you invest in it.
Lifehack: offer those who gave a high rating to leave a review on one of the public platforms - 2GIS, Yandex Maps or in review sites. As a thank you, give a gift, a discount on a product or another bonus. This approach will help to increase the company's rating on these platforms quite quickly.
Use stealth marketing
This is a type of promotion through so-called agents of influence - bloggers, popular authors or influencers . They talk about their own impressions of the product, write about their experience of its successful use. Such indirect advertising on the Internet inspires trust in people, it can bring a lot of new clients to the company and create the necessary brand image.
very well with micro-influencers. These are authors on Telegram, Vkontakte or YouTube who have a small but engaged and active audience.
They can create posts, articles or videos about your product, do reviews, "unboxings", make product ratings. But it is best to integrate native advertising into one of the personal stories: about what problem a person had and how he solved it with the help of your brand. If you approach this issue correctly, then this method of promotion will look harmonious and unobtrusive.
The terms of cooperation are different for all bloggers - they need to be clarified belgium phone number list with each person separately. It is interesting that some micro-influencers are ready to place ads for little money, while the response from the audience can be good.
Let's sum it up
In the modern world, information about a business is the most important factor that influences its success. Reputation management helps to form a positive brand image and a company image that will attract clients, partners and new employees.
Most often, reputation management is understood as ORM — work on brand perception on the Internet. Or SERM — the formation of positive search results. But reputation is a broader concept, it is influenced by, among other things, PR and SMM tools, as well as the personal brand of the manager, the mission and values of the company, and much more.
To manage your reputation, you need to follow three basic guidelines:
track brand mentions - manually or using automatic services;
reduce the amount of negativity;
fill the information field with positive information.
The volume of sales of the organization and how easily you will attract new clients largely depend on how carefully you manage your reputation and how many resources you invest in it.