The company invested 10,000₽ in advertising on the social network
Posted: Thu Feb 13, 2025 5:45 am
Developing an engagement scenario
With a working attention-grabbing script, the chances of converting site users into customers increase. The main elements of such a script are:
Pop-up windows: a call to fill out a form to receive a discount or a free consultation.
Urgent offers : Limited-time promotions encourage you to make a purchase faster.
Headlines and content: theses that answer customer objections.
Bonuses for action: for example, free training after subscribing to news.
We analyze data and segment clients
The final step is to analyze the collected data and divide customers into groups based on their level of readiness to purchase:
Cold
Warm
Hot
Loyal
Constant
It is convenient to collect all leads in a CRM system. CRM will allow you to monitor the work of managers and contractors.
How to calculate the cost of a lead
The price per lead is calculated depending on the selected model:
CPA (Cost per Acquisition) : payment occurs only when a person makes a purchase or places an order.
CPC (Cost per Click) : payment for clicking on an ad is the most popular scheme. The user does not need to leave requests on the site or make purchases. Those who come to the site are already considered potential clients.
CPL (Cost per Lead) : A company can count a lead when it receives the customer's contact information. If a company cannot contact a potential customer, the lead is not recorded.
If a marketer can find out the cost of a lead, then he can control the effectiveness of uae phone number list investments. When the cost of a lead is higher than expected, it is worth changing the advertising strategy. For example, if attracting one client usually costs 100₽, but in the last campaign this amount increased to 300₽, you need to reconsider the approach to advertising.
To calculate the cost per lead (CPL), you need to use a special formula: divide the total advertising costs by the number of leads received.
Let's see how this looks like with an example. Let's assume we have the following indicators:
This campaign attracted the attention of 50,000 users.
Some of them, namely 500 people, went to the site.
25 left their contact details and entered data into the feedback form.
Thus, we divide 10,000₽ by 25 and get 400₽ - this is the cost of one lead.
Conclusion
Lead generation is a powerful tool for business development. It is especially useful at the initial stages of a company's work. But before you start the lead generation process, you need to take into account many nuances. It is important to understand who your target audience is and try different methods of attracting leads.
With a working attention-grabbing script, the chances of converting site users into customers increase. The main elements of such a script are:
Pop-up windows: a call to fill out a form to receive a discount or a free consultation.
Urgent offers : Limited-time promotions encourage you to make a purchase faster.
Headlines and content: theses that answer customer objections.
Bonuses for action: for example, free training after subscribing to news.
We analyze data and segment clients
The final step is to analyze the collected data and divide customers into groups based on their level of readiness to purchase:
Cold
Warm
Hot
Loyal
Constant
It is convenient to collect all leads in a CRM system. CRM will allow you to monitor the work of managers and contractors.
How to calculate the cost of a lead
The price per lead is calculated depending on the selected model:
CPA (Cost per Acquisition) : payment occurs only when a person makes a purchase or places an order.
CPC (Cost per Click) : payment for clicking on an ad is the most popular scheme. The user does not need to leave requests on the site or make purchases. Those who come to the site are already considered potential clients.
CPL (Cost per Lead) : A company can count a lead when it receives the customer's contact information. If a company cannot contact a potential customer, the lead is not recorded.
If a marketer can find out the cost of a lead, then he can control the effectiveness of uae phone number list investments. When the cost of a lead is higher than expected, it is worth changing the advertising strategy. For example, if attracting one client usually costs 100₽, but in the last campaign this amount increased to 300₽, you need to reconsider the approach to advertising.
To calculate the cost per lead (CPL), you need to use a special formula: divide the total advertising costs by the number of leads received.
Let's see how this looks like with an example. Let's assume we have the following indicators:
This campaign attracted the attention of 50,000 users.
Some of them, namely 500 people, went to the site.
25 left their contact details and entered data into the feedback form.
Thus, we divide 10,000₽ by 25 and get 400₽ - this is the cost of one lead.
Conclusion
Lead generation is a powerful tool for business development. It is especially useful at the initial stages of a company's work. But before you start the lead generation process, you need to take into account many nuances. It is important to understand who your target audience is and try different methods of attracting leads.