What is sports marketing?
Posted: Thu Feb 13, 2025 5:15 am
The main job of a football player agent or manager is to manage contracts. As compensation, the manager usually takes a percentage of the contracts (between 4% and 10%). But we say “main” because that is not the only job they do. A good agent also looks for ways to add value to the player he represents. How does he do this? Marketing. Remember that the success of an agent directly depends on the contracts he gets for the player: the better the contracts, the better he will do.
Of course, agents with a very successful client oman mobile database portfolio, like Jorge Mendes, no longer have to go to great lengths to position players. On the other hand, for an agent who is just starting out in the business, good marketing is extremely important.
Sports marketing is a branch of marketing that specializes in promoting brands, events, products or services related to sports. Its main objective is to connect sponsors, teams, athletes and fans through strategies that generate visibility and benefits for all parties involved. This type of marketing goes beyond contracts and advertising agreements, as it also works on building the image of athletes, organizing events and strengthening relationships between clubs and brands.
In the football industry, sports marketing plays an essential role, helping to increase the value of players and boost business opportunities for both them and their representatives.
Of course, agents with a very successful client oman mobile database portfolio, like Jorge Mendes, no longer have to go to great lengths to position players. On the other hand, for an agent who is just starting out in the business, good marketing is extremely important.
Sports marketing is a branch of marketing that specializes in promoting brands, events, products or services related to sports. Its main objective is to connect sponsors, teams, athletes and fans through strategies that generate visibility and benefits for all parties involved. This type of marketing goes beyond contracts and advertising agreements, as it also works on building the image of athletes, organizing events and strengthening relationships between clubs and brands.
In the football industry, sports marketing plays an essential role, helping to increase the value of players and boost business opportunities for both them and their representatives.