The study notes that younger generations
Posted: Wed Feb 12, 2025 10:38 am
Google search engine vs. younger generations
such as Millennials (born between 1981 and 1996) and Generation Z (1997-2010), have learned to use social media to the point of giving up the good old Google search engine. They are much more likely to use modern social media to search for all kinds of information, be it purely educational facts or all kinds of reviews about new places to discover, for example. In both cases, more than ⅓ of Millennials and Generation Z use SM (social media) platforms to search instead of doing it the old-fashioned way.
~37% of Millennials, as well as Gen Z, search for information more frequently on SM than on Google's search engine;
~27% of Gen X also adhere to SM;
~22% of Baby Boomers regularly choose to learn through SM as well.
You might think that in the era of SEO emphasis and improved user experience, visitors would flock to all websites that adapt well to recent changes in ranking algorithms. It can also be argued that increased optimization of content on social media is driving this change.
On average, only 11.25% of these four generations of Internet latvia phone number data users never replace the search engines found on social networks .
Suddenly, making sure your website is up to date with the latest Google algorithm updates isn't enough. You also have to post content on social media to turn away younger potential visitors. Still, that's no excuse to neglect your own website. Luckily, Ranktracker's Website Audit tool will help you keep your website at the top of the rankings and attract lots of visitors.
Instagram is the main alternative for Americans to Google searches
Gone are the days when the only social media platforms of note were Facebook and Twitter (aka X ), and neither of them take the top spot in this category. That honor belongs to Instagram, which shouldn’t come as a surprise to anyone. Considering how huge it’s become and the gigantic amount of content that’s uploaded to IG every second, it makes perfect sense that 37% of respondents chose Instagram as the best alternative place to look for information . Since its launch in 2010, it’s only continued to grow to the point where it’s become something of a default alternative search engine.
such as Millennials (born between 1981 and 1996) and Generation Z (1997-2010), have learned to use social media to the point of giving up the good old Google search engine. They are much more likely to use modern social media to search for all kinds of information, be it purely educational facts or all kinds of reviews about new places to discover, for example. In both cases, more than ⅓ of Millennials and Generation Z use SM (social media) platforms to search instead of doing it the old-fashioned way.
~37% of Millennials, as well as Gen Z, search for information more frequently on SM than on Google's search engine;
~27% of Gen X also adhere to SM;
~22% of Baby Boomers regularly choose to learn through SM as well.
You might think that in the era of SEO emphasis and improved user experience, visitors would flock to all websites that adapt well to recent changes in ranking algorithms. It can also be argued that increased optimization of content on social media is driving this change.
On average, only 11.25% of these four generations of Internet latvia phone number data users never replace the search engines found on social networks .
Suddenly, making sure your website is up to date with the latest Google algorithm updates isn't enough. You also have to post content on social media to turn away younger potential visitors. Still, that's no excuse to neglect your own website. Luckily, Ranktracker's Website Audit tool will help you keep your website at the top of the rankings and attract lots of visitors.
Instagram is the main alternative for Americans to Google searches
Gone are the days when the only social media platforms of note were Facebook and Twitter (aka X ), and neither of them take the top spot in this category. That honor belongs to Instagram, which shouldn’t come as a surprise to anyone. Considering how huge it’s become and the gigantic amount of content that’s uploaded to IG every second, it makes perfect sense that 37% of respondents chose Instagram as the best alternative place to look for information . Since its launch in 2010, it’s only continued to grow to the point where it’s become something of a default alternative search engine.