Be specific in the target group
Posted: Wed Feb 12, 2025 10:30 am
Why do you want to enter into dialogue as an organization: what do you actually want to know and achieve? Why has that not been successful before and what plays a role in this? Do you really want to listen and are you open to new insights and ideas or do you just want confirmation?
In addition, it is important to consider why your consumers would want to co-create with you ( see this previous article ). What motivates them and how do you ensure that co-creation also delivers value for them? Once you have mapped out all these aspects, you can create a concrete action plan that clearly and briefly describes what the intention is, why it is important, what is expected of all parties and which aspects are crucial in this.
There are many ways to involve consumers: from crowdsourcing actions on Facebook to one-on-one interviews turkey telegram data at the consumer's home. With c-creation you go a step further and really focus on innovation issues ( you can find more information about the differences here ). You ask your consumer to think along intensively and talk about your product or brand for a longer period of time. You not only ask for input, but also provide feedback yourself and this interaction initiates an in-depth discussion.
Success is entirely dependent on involving the right consumer, so that you can extract valuable information. A well-known method is involving lead users : consumers who, in terms of needs, are ahead of the average end user and are above all interested in – and have an interest in – your product/brand. But there are more criteria that are important for the success of co-creation: consumers must be able to collaborate, be able to give and receive criticism and dare to take initiative. How do you find these people and how are you going to recruit and select them? It is important to think about this carefully in advance.
In addition, it is important to consider why your consumers would want to co-create with you ( see this previous article ). What motivates them and how do you ensure that co-creation also delivers value for them? Once you have mapped out all these aspects, you can create a concrete action plan that clearly and briefly describes what the intention is, why it is important, what is expected of all parties and which aspects are crucial in this.
There are many ways to involve consumers: from crowdsourcing actions on Facebook to one-on-one interviews turkey telegram data at the consumer's home. With c-creation you go a step further and really focus on innovation issues ( you can find more information about the differences here ). You ask your consumer to think along intensively and talk about your product or brand for a longer period of time. You not only ask for input, but also provide feedback yourself and this interaction initiates an in-depth discussion.
Success is entirely dependent on involving the right consumer, so that you can extract valuable information. A well-known method is involving lead users : consumers who, in terms of needs, are ahead of the average end user and are above all interested in – and have an interest in – your product/brand. But there are more criteria that are important for the success of co-creation: consumers must be able to collaborate, be able to give and receive criticism and dare to take initiative. How do you find these people and how are you going to recruit and select them? It is important to think about this carefully in advance.