This strategy has become a way to take advantage
Posted: Wed Feb 12, 2025 10:13 am
Mastercard
Charitable actions always attract the attention of audiences, and that is what Mastercard decided to do with social games.
Through Facebook games, a campaign called You Play, We Give was launched, which in Spanish means “you play, we give.”
For every minute that people spent playing the various games that Mastercard made available to them, ten cents were donated to the international educational association " Junior Achievement ."
Telepizza
This is a Spanish pizza chain that in 2011 decided to join argentina phone number list forces with Sports City and thus invest in Social Gaming Marketing.
The action consisted of placing several Telepizza restaurants within the game, in which the player could obtain points redeemable in the brand's establishments in the real world.
Another brilliant idea was to integrate into the game itself an access to the Telepizza website so that, once they had obtained the points, players could place their orders immediately.
Conclusion
If you want to make your brand eye-catching and even more interactive on social media, Social Gaming Marketing is a great opportunity.
of social media in a way that is neither boring nor intrusive for the players of these apps.
In addition, it is possible to segment the audiences found there by type of game and thus obtain precise data about them.
Charitable actions always attract the attention of audiences, and that is what Mastercard decided to do with social games.
Through Facebook games, a campaign called You Play, We Give was launched, which in Spanish means “you play, we give.”
For every minute that people spent playing the various games that Mastercard made available to them, ten cents were donated to the international educational association " Junior Achievement ."
Telepizza
This is a Spanish pizza chain that in 2011 decided to join argentina phone number list forces with Sports City and thus invest in Social Gaming Marketing.
The action consisted of placing several Telepizza restaurants within the game, in which the player could obtain points redeemable in the brand's establishments in the real world.
Another brilliant idea was to integrate into the game itself an access to the Telepizza website so that, once they had obtained the points, players could place their orders immediately.
Conclusion
If you want to make your brand eye-catching and even more interactive on social media, Social Gaming Marketing is a great opportunity.
of social media in a way that is neither boring nor intrusive for the players of these apps.
In addition, it is possible to segment the audiences found there by type of game and thus obtain precise data about them.