By type of parties involved
Posted: Wed Feb 12, 2025 7:26 am
There are only two options here - B2B and B2C. In the first case, the relationship is conducted between organizations. For example, purchasing equipment, raw materials, etc. The transactions involve sales and purchasing departments from each side.
In the case of B2C, an organization sells a product to an ordinary buyer. We use this model every day when buying goods in a store. In this case, an intermediary often participates in the transaction. For example, the same supermarket or online store.
By the level of buyer awareness
They are divided into warm and cold. When a person knows what chinese overseas british data to buy, it is a warm option. The seller does not need to convince the client of the need to buy. The main thing is to convince that it is necessary to buy from him.
For example, offer a discount, delivery or some convenience of purchase. In cold sales, the task is to convince a person of the need to buy. Probably, the client did not intend to buy the product or the seller is not familiar to him.
By the degree of seller involvement
Three options - personal, expert and transactional. In the first case, they buy based on their disposition to the seller. For example, in a familiar store or resource. Warm relations should be established for the method to work.
Expert technology offers answers to all buyer questions. This will help relieve a person of doubts about the purchase. For example, detailed information on the website, sales consultants, etc.
Transactional sales are the simplest. The person knows what is needed and is ready to buy. The seller is only required to complete the transaction. Often these are second and subsequent purchases. In the event that the client was satisfied with the first purchase.
In the case of B2C, an organization sells a product to an ordinary buyer. We use this model every day when buying goods in a store. In this case, an intermediary often participates in the transaction. For example, the same supermarket or online store.
By the level of buyer awareness
They are divided into warm and cold. When a person knows what chinese overseas british data to buy, it is a warm option. The seller does not need to convince the client of the need to buy. The main thing is to convince that it is necessary to buy from him.
For example, offer a discount, delivery or some convenience of purchase. In cold sales, the task is to convince a person of the need to buy. Probably, the client did not intend to buy the product or the seller is not familiar to him.
By the degree of seller involvement
Three options - personal, expert and transactional. In the first case, they buy based on their disposition to the seller. For example, in a familiar store or resource. Warm relations should be established for the method to work.
Expert technology offers answers to all buyer questions. This will help relieve a person of doubts about the purchase. For example, detailed information on the website, sales consultants, etc.
Transactional sales are the simplest. The person knows what is needed and is ready to buy. The seller is only required to complete the transaction. Often these are second and subsequent purchases. In the event that the client was satisfied with the first purchase.