This type of collaboration costs a lot
Posted: Wed Feb 12, 2025 7:12 am
Level of proximity: Micro-influencers are very close to their community: the size of their audience allows them to easily interact with their followers and create two-way communication. As a result, they are perceived as more accessible and authentic. The image they convey is more human and therefore often more positive than other influencers with more followers.
We recommend that you consider collaborating with several micro-influencers at the same time to create synergies regarding your service or product.
Naming
One of the most common sports marketing collaborations is the naming of a sports competition.
This technique allows you to reach a very wide audience and there are numerous companies that have benefited from this type of collaboration, such as:
Endesa League (Basketball, Spain),
Barclays Premier League (Football - England)
Jupiler Pro League (Football - Belgium)
Nitto ATP Finals (Tennis)
But we are no longer just talking about competitions, as naming can also be implemented in stadiums: Wanda Metropolitano (Atlético de Madrid, Football, ESP), Allianz Park (Saracens, Rugby, England), Enterprise Center (St. Louis Blues, Ice Hockey, USA).
a lot of money, so it is reserved for brands with a high budget.
If your business is not lucky enough to have so much capital, we recommend that you concentrate your actions on other forms of sports communication, such as those we have mentioned above.
Create messages tailored to your new audience
Consumers of your product or service may be loyal to your brand, but fans necessarily have to be loyal to your brand, so your advertising message must be adapted.
As we have explained previously, we must take into account that philippines phone number list we are addressing a group of fans with different values, therefore the message communicated has to be different.
To do this, you have to take into account and communicate about several aspects:
Why does the collaboration between the brand and the sports entity exist? It highlights values such as a shared history, the ambition to be a player in the economic and social life of the region or the desire to help young people to obtain a professional contract.
Special offers for fans of the club or player: discounts on products, gifts, raffles, contests, etc.
We recommend that you consider collaborating with several micro-influencers at the same time to create synergies regarding your service or product.
Naming
One of the most common sports marketing collaborations is the naming of a sports competition.
This technique allows you to reach a very wide audience and there are numerous companies that have benefited from this type of collaboration, such as:
Endesa League (Basketball, Spain),
Barclays Premier League (Football - England)
Jupiler Pro League (Football - Belgium)
Nitto ATP Finals (Tennis)
But we are no longer just talking about competitions, as naming can also be implemented in stadiums: Wanda Metropolitano (Atlético de Madrid, Football, ESP), Allianz Park (Saracens, Rugby, England), Enterprise Center (St. Louis Blues, Ice Hockey, USA).
a lot of money, so it is reserved for brands with a high budget.
If your business is not lucky enough to have so much capital, we recommend that you concentrate your actions on other forms of sports communication, such as those we have mentioned above.
Create messages tailored to your new audience
Consumers of your product or service may be loyal to your brand, but fans necessarily have to be loyal to your brand, so your advertising message must be adapted.
As we have explained previously, we must take into account that philippines phone number list we are addressing a group of fans with different values, therefore the message communicated has to be different.
To do this, you have to take into account and communicate about several aspects:
Why does the collaboration between the brand and the sports entity exist? It highlights values such as a shared history, the ambition to be a player in the economic and social life of the region or the desire to help young people to obtain a professional contract.
Special offers for fans of the club or player: discounts on products, gifts, raffles, contests, etc.