And LinkedIn is promoting another trend: brand ambassadors or corporate influencers! Because unlike Facebook, company pages are almost meaningless on the business network. Here, everything is about people and their active involvement."
Instead, show that you have industry knowledge and answer questions in the various groups - or better yet, write articles on the topics that interest your target groups. Network with the relevant people in your industry. Online marketing doesn't just mean publishing newsletters, posts and e-books, but also convincing people in person.
2. Voice Search (voice-based search)
Alexa and Siri are the best examples of how search queries work using voice assistants. The function could "become standard in searches," according to onlinemarketing.de . However, only very few companies are prepared for this and are wasting a lot of potential to reach and serve their own and future target groups. People with visual impairments in particular can be reached in a service-oriented manner. A market that few have yet noticed and which offers enormous growth opportunities.
The development shows that the need for voice-based search is growing and is also becoming more and more relevant in terms of search engine optimization. After all, people want to act in their everyday lives as we do with other people and in our environment. Language is a simple and efficient form of communication and operation. In the best case, voice assistants will understand us like a real person in the future and can help us with information from the Internet. Placing this service in your own offer and thus in your marketing is therefore the next logical step in order to address and serve your customers. Our colleagues at trustedshops have published a very good and detailed article on this topic with Voice Search! What is it & how can you benefit from it?
3. Influencer Marketing – Here to Stay
Working with influencers in recent years has been characterized by aimless campaigns. Products from Instagram stars and starlets were simply held up to the camera without any reference to the brand. A new awareness is now emerging in working with influencers. The trend is towards micro and nano influencers.
People who have between 500 and 10,000 followers and who stand for what they are about. It's not about reach, but about credibility and interaction with the target group. Another advantage is that these influencers are cheaper than the big names in their field. With them, the question remains whether you want to work with someone who will show pretty much anything to the camera for money, and therefore the alleged connection to one or only certain brands is implausible.
It's about building long-term relationships and maintaining them. This strengthens credibility and trust in your own brand. The company Les Lunes , which has chosen actress Jana Juli Schölermann and rider Lisa Röckener as influencers, currently stands for this variant. The collaboration has been going on for some time and both only advertise for selected and very long-term partners. Both people love animals and are valued by users for their honest nature. The fashion label Les Lunes, which sells clothing made from bamboo fibers, has very good opportunities to present its fashion as vegan and sustainable.
This influencer campaign is particularly well received by the target group belgium telegram data of young women who want to be fashionably dressed without harming the environment.
The advantage is that the manufacturer concentrates on a specific target group, the wastage is low and the return on investment can be precisely tracked.
4. User-generated content
The most valuable thing a company or brand can achieve in communication is content that is created by the users themselves. And without a media budget behind it. User-generated content is practically the crowning glory for every company, because this content generates around 6.9 times more interactions than content created by companies. As a marketer, you don't have to create your own content. It doesn't put a strain on your budget and is more authentic in the eyes of users. Your job is to create the framework for this. Build a community, get in touch with your users and, above all, share their content! The latter attracts attention and shows appreciation.
Create incentives to talk about you. These can be great events, discounts or the good old competition. Create opportunities for targeted exchange, such as a group on Facebook. At the same time, offer fans the opportunity to find other fans. Moderate these and help with questions. This gives you direct access to your target groups and makes it easier for them to contact your product or service.