When you create a Hello Bar Popup email , you can decide when it will appear. Some websites trigger the email Popup to appear as soon as someone enters the website. This is not a good option.
Your visitor hasn't had a chance to acclimate to the page. When targeted visitors are automatically confronted with a Popup , they often leave the site completely or at least close the Popup . They're not ready for that yet.
You have two main options for triggering the Hello Bar email pop-up .
Your pop-ups will be triggered at the right time
You can trigger them after a certain time delay of between five and 60 seconds, or you can have your pop-ups triggered based on scrolling activity. Either way, your target visitors will get used to your website and better understand what you’re all about. Only then can you present your offer.
Let’s go back to our sports equipment pop-up email example. We created a fictitious lead magnet to help our fictitious visitors doctor database make better decisions when purchasing sports equipment.
This is a great lead magnet for people who are at the top of the funnel. They are not ready to buy.
We could use this Email Signup Popup on our blog pages and homepage. Visitors to these pages usually recognize the brand and look for useful information.
But what about our sales pages? If someone is looking at a page that sells specific sports equipment, they are further along in the buyer's journey. In fact, they may be ready to make a purchase.
In this case, we can offer a lead magnet as a pop-up with a discount or coupon code. Not only does this motivate visitors to join our email list, but it also gives them another reason to buy the product – it saves them money.
5. Your pop-ups should be optimized for mobile users
Your Hello Bar dashboard not only allows you to create email subscription popups for different screen sizes, but also to preview how a particular Popup will look on those screens.