6 out of 10 companies rely on multi-channeling
Posted: Wed Feb 12, 2025 6:03 am
In online marketing, a mix of different measures often achieves the best results. Although this is nothing new, a rethink is now underway. In 2020, 6 out of 10 companies used a mix of social media marketing, email marketing, SEA measures and the active generation of leads. This corresponds to an increase of 10% compared to the previous year. But this shows an interesting development. More and more companies are realizing that a well-thought-out multi-channel approach is successful in the long term.
Tried and tested remains: Search engines remain the most popular paid channel
Search engines like Google remain the most panama phone number list popular channels for placing ads. 69% of the companies surveyed said they use Google Ads. This shows that tried and tested methods are still very successful. Paid advertising via Google Ads leaves Facebook, Instagram and display advertising behind. The potential is huge for B2Bs. A precisely defined target group and perfect distribution of the ad are particularly important here.
Instagram first: More and more companies are using the social media platform
Instagram continues to develop into a popular social media platform for companies.
14% more companies are using Instagram than last year: 71% in total. The B2B sector accounts for just over 50% of those using the social media platform. It turns out that although there is still a lot of untapped potential here, Instagram is still developing in B2B.
Tried and tested remains: Search engines remain the most popular paid channel
Search engines like Google remain the most panama phone number list popular channels for placing ads. 69% of the companies surveyed said they use Google Ads. This shows that tried and tested methods are still very successful. Paid advertising via Google Ads leaves Facebook, Instagram and display advertising behind. The potential is huge for B2Bs. A precisely defined target group and perfect distribution of the ad are particularly important here.
Instagram first: More and more companies are using the social media platform
Instagram continues to develop into a popular social media platform for companies.
14% more companies are using Instagram than last year: 71% in total. The B2B sector accounts for just over 50% of those using the social media platform. It turns out that although there is still a lot of untapped potential here, Instagram is still developing in B2B.