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Posted: Wed Feb 12, 2025 6:02 am
Trend 2: Social Selling
Anyone who doesn't have an online shop in 2021 will lose touch with customers and markets. That has become clear. Anyone who doesn't have a B2B shop is heavily dependent on sales. This is where social selling comes into play. In order for a lead generated through classic inbound marketing to become a customer, answers to questions are needed. Social selling provides these: Sales can accompany customers and interested parties throughout the entire purchasing process and provide the necessary information and the right content. There are various approaches with a lot of potential, especially for B2B companies.
Our new B2B trend paper.
Trend 3: Conversational marketing
In addition to trust, communication is the most important dominican republic phone number list pillar in B2B online marketing. That is why direct communication is now even more important. This is with conversational marketing. Chatbots, messengers, conversation ads or one-to-one communication with new technologies are used. Thanks to new and intelligent technologies, conversational marketing is able to adapt more and more to the user. The digital channels are available to your target group whenever they want them. These days, they are absolutely necessary. For B2Bs, there is great potential in digital communication that needs to be exploited.
Anyone who doesn't have an online shop in 2021 will lose touch with customers and markets. That has become clear. Anyone who doesn't have a B2B shop is heavily dependent on sales. This is where social selling comes into play. In order for a lead generated through classic inbound marketing to become a customer, answers to questions are needed. Social selling provides these: Sales can accompany customers and interested parties throughout the entire purchasing process and provide the necessary information and the right content. There are various approaches with a lot of potential, especially for B2B companies.
Our new B2B trend paper.
Trend 3: Conversational marketing
In addition to trust, communication is the most important dominican republic phone number list pillar in B2B online marketing. That is why direct communication is now even more important. This is with conversational marketing. Chatbots, messengers, conversation ads or one-to-one communication with new technologies are used. Thanks to new and intelligent technologies, conversational marketing is able to adapt more and more to the user. The digital channels are available to your target group whenever they want them. These days, they are absolutely necessary. For B2Bs, there is great potential in digital communication that needs to be exploited.