They want to appear attractive to potential employees
Posted: Wed Feb 12, 2025 5:59 am
B2B podcasts that are not aimed at employees but at customers or other companies are primarily aimed at increasing brand awareness and generating leads. The productions Kassenzone and OMR Podcast are good examples of this - they consolidate the reputation of their moderators (and their companies) as masters of their craft and expose their knowledge of the industry.
Corporate podcasts, which are designed for both B2B and B2C, often aim not only to promote products and services but also to promote employer branding. and/or attract trainees. The latter seems particularly promising when it comes to podcasts' young audience.
B2B podcasts are a medium that has been extremely hungary phone number list underestimated to date, as a 2018 study by the Content Marketing Institute shows: While 94 percent of all B2B companies use social media as a communication channel, only 17 percent rely on podcasts. In contrast, 48 percent of professionals listen to podcasts several times a week. So now is the right time for companies to start their own B2B podcast - because most of the competition is still asleep.
Producing B2B podcasts: What's important?
In addition to the various technical aspects, you should determine a few important factors before production. You can't just pick up a microphone or a recording device and start straight away - planning and conception are part of a professional broadcast.
Corporate podcasts, which are designed for both B2B and B2C, often aim not only to promote products and services but also to promote employer branding. and/or attract trainees. The latter seems particularly promising when it comes to podcasts' young audience.
B2B podcasts are a medium that has been extremely hungary phone number list underestimated to date, as a 2018 study by the Content Marketing Institute shows: While 94 percent of all B2B companies use social media as a communication channel, only 17 percent rely on podcasts. In contrast, 48 percent of professionals listen to podcasts several times a week. So now is the right time for companies to start their own B2B podcast - because most of the competition is still asleep.
Producing B2B podcasts: What's important?
In addition to the various technical aspects, you should determine a few important factors before production. You can't just pick up a microphone or a recording device and start straight away - planning and conception are part of a professional broadcast.