Every communication situation has its rules
Posted: Wed Feb 12, 2025 5:55 am
Writing messages that trigger a feeling of need without seeming clumsy is an art. Unlike in a personal conversation, there is a spatial, temporal and psychological distance between the sender and the recipient. There is no norm that requires you to respond to a stranger's messenger message. This makes it much more difficult to motivate the latter to respond. In order to successfully conduct social selling, the rules of the written medium must be observed. Putting yourself in the shoes of the potential interested party is the basis for any success.
Pursue clear goals
Every message has a clear purpose. The author must jamaica phone number list be clear about what he wants to achieve. The following four goals prepare the acquisition:
Acceptance of contact by recipient.
Arouse interest by asking open questions (e.g. "how" or "why") related to the person's activity. The recipient will at least briefly consider the topic.
Arouse needs through the advantages of your own solution for the potential B2B customer: a few, clear sentences about the product and company and how the other person can benefit in their everyday work.
Suggest a non-binding telephone call.
completion of the social selling process
If the person responds to the request for a conversation, the social selling process was successful - and the employee can pass the lead on to the sales colleagues. If the person does not respond, they receive a final message for the time being. In this message, the employee politely expresses his regret that the person cannot deal with the topic at the moment and wishes them all the best. This has the following psychological effect: the recipient gets the feeling that the offer that interests them is being withdrawn. To prevent this, the person often responds anyway.
Pursue clear goals
Every message has a clear purpose. The author must jamaica phone number list be clear about what he wants to achieve. The following four goals prepare the acquisition:
Acceptance of contact by recipient.
Arouse interest by asking open questions (e.g. "how" or "why") related to the person's activity. The recipient will at least briefly consider the topic.
Arouse needs through the advantages of your own solution for the potential B2B customer: a few, clear sentences about the product and company and how the other person can benefit in their everyday work.
Suggest a non-binding telephone call.
completion of the social selling process
If the person responds to the request for a conversation, the social selling process was successful - and the employee can pass the lead on to the sales colleagues. If the person does not respond, they receive a final message for the time being. In this message, the employee politely expresses his regret that the person cannot deal with the topic at the moment and wishes them all the best. This has the following psychological effect: the recipient gets the feeling that the offer that interests them is being withdrawn. To prevent this, the person often responds anyway.