Initial blocking of media requests
Posted: Wed Feb 12, 2025 5:53 am
B2B companies that are in crisis should talk to journalists. Because a lack of transparency attracts reporters like moths to a flame. If no official statements are made, the media will turn to other sources: employees, customers, competitors. Companies thus squander the opportunity to help shape what information is sent to the press.
Maintaining contact with journalists can be worth kenya phone number list its weight in gold. In the event of a crisis, they are the first to be contacted. As soon as the first reports appear, the interest of other editors wanes.
Informing beyond the target group
Information for stakeholders must be formulated in a way that is appropriate for the target group. Comprehensibility helps to win over the public. The PR department must also find the right tone. Stakeholders may need to be addressed emotionally.
not following up on the crisis
Four important actions to take after the crisis has been overcome:
After the crisis is before the crisis: Crisis communication must be analyzed in detail afterwards and weaknesses in the crisis plan must be identified. Particular attention must be paid to the question of whether the early warning system worked.
Crises are opportunities: They provide the opportunity to learn. How do different stakeholders and the market react? Which media made it possible to work well together?
Damage limitation: To prevent further damage to your image, search engine results are “cleaned up” or mitigated using a suitable SEO strategy. Image campaigns help to iron out damage.
Grooming: In a crisis, every employee has to do more than in calm times. That is why the management team would like to thank them and focus their energy and attention on a shared positive future.
Maintaining contact with journalists can be worth kenya phone number list its weight in gold. In the event of a crisis, they are the first to be contacted. As soon as the first reports appear, the interest of other editors wanes.
Informing beyond the target group
Information for stakeholders must be formulated in a way that is appropriate for the target group. Comprehensibility helps to win over the public. The PR department must also find the right tone. Stakeholders may need to be addressed emotionally.
not following up on the crisis
Four important actions to take after the crisis has been overcome:
After the crisis is before the crisis: Crisis communication must be analyzed in detail afterwards and weaknesses in the crisis plan must be identified. Particular attention must be paid to the question of whether the early warning system worked.
Crises are opportunities: They provide the opportunity to learn. How do different stakeholders and the market react? Which media made it possible to work well together?
Damage limitation: To prevent further damage to your image, search engine results are “cleaned up” or mitigated using a suitable SEO strategy. Image campaigns help to iron out damage.
Grooming: In a crisis, every employee has to do more than in calm times. That is why the management team would like to thank them and focus their energy and attention on a shared positive future.