Download the e-book through remarketing.
Posted: Wed Feb 12, 2025 5:08 am
I'm going to go to Wolfgang Wild Swimming's webpage, where I'm going to read a little bit about what they offer. In doing so, I'm going to enter their Facebook audience. The next time I go to Facebook, they're now remarketing to me, and they're going to encourage me to download their e-book, which is a guide to the best swimming spots in ukraine number data wild west. I'm going to volunteer my email to them to get access to the book. Then I'm going to spend a little more time consuming their content and reading their book.
3. Email about a local offline event.
A week later, I get an email from them, and they're doing an event in my area. They're going to a swim in Dublin, for example at one of my local spots, The Forty Foot. I'm like, "Okay, I was going to swim this weekend anyway. I might as well go with that group." I go to a swim where I can meet tour guides. I can meet people who've been on it before. I'm really close to buying now.
4. YouTube video content used through remarketing
Again, a week later, they have my email address, so they're targeting me on YouTube with videos from previous vacations. Now I'm watching the video content. Suddenly, Wolfgang Wild Swimming comes up. I'm now watching the video from the previous vacation, and I recognize the instructors and participants from the previous vacations. I'm really, really close to pressing buy on the vacation here. I'm on the phone saying to my friend, "I got him. Let's book him."
3. Email about a local offline event.
A week later, I get an email from them, and they're doing an event in my area. They're going to a swim in Dublin, for example at one of my local spots, The Forty Foot. I'm like, "Okay, I was going to swim this weekend anyway. I might as well go with that group." I go to a swim where I can meet tour guides. I can meet people who've been on it before. I'm really close to buying now.
4. YouTube video content used through remarketing
Again, a week later, they have my email address, so they're targeting me on YouTube with videos from previous vacations. Now I'm watching the video content. Suddenly, Wolfgang Wild Swimming comes up. I'm now watching the video from the previous vacation, and I recognize the instructors and participants from the previous vacations. I'm really, really close to pressing buy on the vacation here. I'm on the phone saying to my friend, "I got him. Let's book him."