Defining Rebranding
Posted: Wed Feb 12, 2025 4:13 am
In simple terms, rebranding refers to all the processes involved in revamping or redesigning various facets of your established brand. The aspects considered for remodelling include name, logo, tagline, colour scheme, messaging, and general visual identity.
It involves shifting your customers’ existing perceptions by communicating the brand’s new position, value proposition, and relevance in the market. A potent rebranding strategy will reshape how your target audience perceives and interacts with your brand.
Different Forms of Rebranding
Rebranding can be carried out in different forms. It depends on the degree ivory coast phone number list and scope of the changes that are required:
Logo rebranding: This is when you update only your logo and retain other brand elements.
Sub-branding: It means introducing new brands or products under your parent brand.
Brand extension: Refers to leveraging your existing brand into a new category.
Corporate rebranding: This involves making clear changes to your overall brand strategy, identity, and positioning.
Acquisition rebranding: This is when you acquire another brand and merge its identities with yours.
Reasons to Rebrand a Business
There are lots of reasons you should consider rebranding your business. Here are some common triggers that make it necessary:
1. Changing image and perception
It is possible for your company’s image and perception in the market to change over time. Even if your brand was well received before, customers’ tastes and preferences always change. A rebranding exercise will allow your business to refresh its image and message to align with current market trends.
It involves shifting your customers’ existing perceptions by communicating the brand’s new position, value proposition, and relevance in the market. A potent rebranding strategy will reshape how your target audience perceives and interacts with your brand.
Different Forms of Rebranding
Rebranding can be carried out in different forms. It depends on the degree ivory coast phone number list and scope of the changes that are required:
Logo rebranding: This is when you update only your logo and retain other brand elements.
Sub-branding: It means introducing new brands or products under your parent brand.
Brand extension: Refers to leveraging your existing brand into a new category.
Corporate rebranding: This involves making clear changes to your overall brand strategy, identity, and positioning.
Acquisition rebranding: This is when you acquire another brand and merge its identities with yours.
Reasons to Rebrand a Business
There are lots of reasons you should consider rebranding your business. Here are some common triggers that make it necessary:
1. Changing image and perception
It is possible for your company’s image and perception in the market to change over time. Even if your brand was well received before, customers’ tastes and preferences always change. A rebranding exercise will allow your business to refresh its image and message to align with current market trends.