Coordinate with other campaigns
Posted: Wed Feb 12, 2025 4:11 am
First, you need to know how to build your brand . Once you know what kind of brand you want to be, the next step is to learn how to communicate your brand through video. There are a few ways you can bring consistent branding to your videos:
Use your brand colors. According to a University of Winnipeg study , colors account for 62-90% of consumer reviews. Highlighting your brand colors in your video will reinforce your connection to them.
Include recurring threads. We already know that repetition has a huge impact in advertising. Try repeating your tagline (if you have one) in every video. If you don’t have a tagline, you can still use other “calling cards” to increase awareness of your brand’s videos. Repeating the same clear greeting or send-off is a popular strategy for vloggers, as is displaying a customized logo just for videos. (Pro tip: since this is a video, use a logo generator and try an animated version of your existing logo to grab attention.)
Get a spokesperson. Having a prominent spokesperson represent your brand in all of your videos not only creates a recurring thread for viewers, but can also help increase public sentiment towards your brand. Finding a spokesperson who is well-respected in your industry is a surefire way to build your brand’s credibility within your circle.
As effective as video marketing is, it can’t succeed in a vacuum. Video marketing works in conjunction with your line database other marketing campaigns, working to enhance both. In other words, use your videos as team players.
Take email campaigns for example. Let’s say you’ve already built a healthy email list from scratch using HelloBar. One of the best ways to promote it (more on that below) is to send it to your email subscribers. Not only will this strengthen your bond with your community by providing content they want to see, but you can also quickly increase the number of views and ratings for your videos, even before they’re published.
The same goes for social media. Videos are perfect for social media, and as we said above, they get 12x more shares than text and photo posts. If you increase your TikTok views , for example, you can literally expect so many views that it’s clear that video and social media are a perfect fit.
Of course, no social media platform is better for video than YouTube. Regardless of the industry or style of a brand’s video, it’s almost certain to end up on YouTube. In addition to hosting your videos on its platform, it also allows you to embed YouTube video on your website. So if you’re planning on a video in the near future, it’s a good idea to make sure your YouTube channel is optimized for it. If you’re struggling to get a decent following – or just want more for good measure – you can use HelloBar to boost your subscriber count.
Use your brand colors. According to a University of Winnipeg study , colors account for 62-90% of consumer reviews. Highlighting your brand colors in your video will reinforce your connection to them.
Include recurring threads. We already know that repetition has a huge impact in advertising. Try repeating your tagline (if you have one) in every video. If you don’t have a tagline, you can still use other “calling cards” to increase awareness of your brand’s videos. Repeating the same clear greeting or send-off is a popular strategy for vloggers, as is displaying a customized logo just for videos. (Pro tip: since this is a video, use a logo generator and try an animated version of your existing logo to grab attention.)
Get a spokesperson. Having a prominent spokesperson represent your brand in all of your videos not only creates a recurring thread for viewers, but can also help increase public sentiment towards your brand. Finding a spokesperson who is well-respected in your industry is a surefire way to build your brand’s credibility within your circle.
As effective as video marketing is, it can’t succeed in a vacuum. Video marketing works in conjunction with your line database other marketing campaigns, working to enhance both. In other words, use your videos as team players.
Take email campaigns for example. Let’s say you’ve already built a healthy email list from scratch using HelloBar. One of the best ways to promote it (more on that below) is to send it to your email subscribers. Not only will this strengthen your bond with your community by providing content they want to see, but you can also quickly increase the number of views and ratings for your videos, even before they’re published.
The same goes for social media. Videos are perfect for social media, and as we said above, they get 12x more shares than text and photo posts. If you increase your TikTok views , for example, you can literally expect so many views that it’s clear that video and social media are a perfect fit.
Of course, no social media platform is better for video than YouTube. Regardless of the industry or style of a brand’s video, it’s almost certain to end up on YouTube. In addition to hosting your videos on its platform, it also allows you to embed YouTube video on your website. So if you’re planning on a video in the near future, it’s a good idea to make sure your YouTube channel is optimized for it. If you’re struggling to get a decent following – or just want more for good measure – you can use HelloBar to boost your subscriber count.