This can be in the form of early access to sales on event invitations
Posted: Wed Feb 12, 2025 4:02 am
Make your referral programs more engaging by adding gamification elements like points and levels. The more referrals a customer makes, the better the rewards they get.
Offer quality rewards
While monetary rewards are important, offering experiential and other qualitative rewards and benefits can further motivate customers to recommend.
For example, Go Ahead Tours offers bigger and better rewards for more customer referrals, which encourages each customer to try to recommend the brand to as many friends as possible.
Go Ahead Tours
Image via Go Ahead Tours
For example, beauty brand Goop offers more than just monetary rewards—it encourages customers fantuan database to be part of a thriving community. By emphasizing the importance of being part of a community, the brand encourages more customers to join its referral program.
Goop Referral Program
Image via Goop
7. Lead Generation Through Social Media
We have already discussed social media advertising for ecommerce lead generation. However, you don’t necessarily have to pay to generate leads from social media and can do so for free.
Since many people use social media specifically for shopping or shopping-related activities, it is a major channel for generating e-commerce leads.
Check out these interesting statistics from a recent survey that shows how people use social media to shop.
Social media shopping stats
Image via Bazaar
Here are some tips for generating ecommerce leads through social media to get you started.
Start by creating an account on a few select social media platforms and optimizing your resume with accurate information about your business and a website link.
Create visual content showcasing your products, such as how-to videos, stunning product images, and more. Always include a call to action that directs your audience to click on the link in your bio and take the next step.
Run contests and giveaways on social media and direct participants to dedicated lead capture landing pages .
Promote your ongoing sales and offers on social media to drive traffic to your website.
Partner with influencers and ask them to review or promote your products. Provide them with unique discount codes and tracking links to generate leads and track each influencer's performance.
Finally, consistently publish high-quality content that is relevant and useful to your target audience. This will help you build a loyal following of people who are more likely to convert into leads with a little nudge.
For example, GoPro actively uses Instagram to share amazing photos taken with its cameras. It also promotes its new product launches on the channel and includes links to purchase products in its bio.
Check out this post where he promotes his Hero 12 camera and lists all its innovative features that will spark audience interest in this product.
Offer quality rewards
While monetary rewards are important, offering experiential and other qualitative rewards and benefits can further motivate customers to recommend.
For example, Go Ahead Tours offers bigger and better rewards for more customer referrals, which encourages each customer to try to recommend the brand to as many friends as possible.
Go Ahead Tours
Image via Go Ahead Tours
For example, beauty brand Goop offers more than just monetary rewards—it encourages customers fantuan database to be part of a thriving community. By emphasizing the importance of being part of a community, the brand encourages more customers to join its referral program.
Goop Referral Program
Image via Goop
7. Lead Generation Through Social Media
We have already discussed social media advertising for ecommerce lead generation. However, you don’t necessarily have to pay to generate leads from social media and can do so for free.
Since many people use social media specifically for shopping or shopping-related activities, it is a major channel for generating e-commerce leads.
Check out these interesting statistics from a recent survey that shows how people use social media to shop.
Social media shopping stats
Image via Bazaar
Here are some tips for generating ecommerce leads through social media to get you started.
Start by creating an account on a few select social media platforms and optimizing your resume with accurate information about your business and a website link.
Create visual content showcasing your products, such as how-to videos, stunning product images, and more. Always include a call to action that directs your audience to click on the link in your bio and take the next step.
Run contests and giveaways on social media and direct participants to dedicated lead capture landing pages .
Promote your ongoing sales and offers on social media to drive traffic to your website.
Partner with influencers and ask them to review or promote your products. Provide them with unique discount codes and tracking links to generate leads and track each influencer's performance.
Finally, consistently publish high-quality content that is relevant and useful to your target audience. This will help you build a loyal following of people who are more likely to convert into leads with a little nudge.
For example, GoPro actively uses Instagram to share amazing photos taken with its cameras. It also promotes its new product launches on the channel and includes links to purchase products in its bio.
Check out this post where he promotes his Hero 12 camera and lists all its innovative features that will spark audience interest in this product.