Define the required lead capture form fields
Posted: Wed Feb 12, 2025 3:40 am
Create an amazing lead magnet to offer to your prospects
Think of your lead generation form as a separate transaction. You’re not asking your prospect to give you money, but you do want something of value: their email address.
To balance the scales, you need to offer something of value in return. And a lead magnet motivates your organic traffic to convert.
Create an amazing lead magnet to offer to your prospects
See the words we've framed in orange? That's the incentive. People who sign up for your email list will get a free downloadable checklist.
You can create any lead magnet, whether it's an e-book, video, audio file, toolkit, or something else entirely. My business partner, Neil Patel , offers a free cheatsheet as a lead magnet on his personal website.
See those two checkboxes below the name and email address fields? They're there to ensure GDPR compliance.
By displaying a privacy policy and terms of service, this lead magnet aims to gain the trust of potential customers. It demonstrates architect database that you won’t compromise the data they share with you or their privacy.
If you're not familiar with GDPR, check out this video where Neil explains it a little further.
The most prominent element in this lead capture form is the incentive, which appears in large font and contrasting colors at the top of the form. This strategic placement ensures that it is the first thing a potential salesperson sees when the form appears.
The CTA in this form of lead capture is direct and specific. Rather than using generic CTAs like “continue” or “sign up,” the form uses a call to action that states exactly what the potential sales prospect will get by signing up.
Create an amazing lead magnet to offer to your prospects
A lead capture form consists of one or more form fields, as well as any checkboxes or other elements. If you only have one form field, you don't need to tell your visitors that it's required. Otherwise, be sure to let visitors know which fields they need to fill out in your lead forms.
Think of your lead generation form as a separate transaction. You’re not asking your prospect to give you money, but you do want something of value: their email address.
To balance the scales, you need to offer something of value in return. And a lead magnet motivates your organic traffic to convert.
Create an amazing lead magnet to offer to your prospects
See the words we've framed in orange? That's the incentive. People who sign up for your email list will get a free downloadable checklist.
You can create any lead magnet, whether it's an e-book, video, audio file, toolkit, or something else entirely. My business partner, Neil Patel , offers a free cheatsheet as a lead magnet on his personal website.
See those two checkboxes below the name and email address fields? They're there to ensure GDPR compliance.
By displaying a privacy policy and terms of service, this lead magnet aims to gain the trust of potential customers. It demonstrates architect database that you won’t compromise the data they share with you or their privacy.
If you're not familiar with GDPR, check out this video where Neil explains it a little further.
The most prominent element in this lead capture form is the incentive, which appears in large font and contrasting colors at the top of the form. This strategic placement ensures that it is the first thing a potential salesperson sees when the form appears.
The CTA in this form of lead capture is direct and specific. Rather than using generic CTAs like “continue” or “sign up,” the form uses a call to action that states exactly what the potential sales prospect will get by signing up.
Create an amazing lead magnet to offer to your prospects
A lead capture form consists of one or more form fields, as well as any checkboxes or other elements. If you only have one form field, you don't need to tell your visitors that it's required. Otherwise, be sure to let visitors know which fields they need to fill out in your lead forms.