What is customer analytics?
Posted: Mon Dec 23, 2024 4:30 am
Want to see how marketers are tackling the challenge of customer engagement? Download your copy of the Apteco Data Trends Report 2019 to discover more.
This is the first part of a series with four parts. Click here to access the next part of this blog series.
This article originally appeared cyprus mobile number on our German site, and as such cites a number of German sources and references. To maintain the article’s integrity, we have left in these references in this translated version.
Customer analytics describes technologies and processes that are used to systematically research customer data. They help to improve the understanding of factors such as the behaviour, status, and needs of existing customers. The necessary data can be acquired from all sorts of channels, e.g. from transactions, the CRM system, social media channels or newsletters to name a few.
Data is consolidated in a large database so that it can be analysed. This type of database is often called a Customer Data Platform (CDP) or 360° customer view. An appropriate software solution is then used to analyse the data in detail.
In the next step, the findings generated are used to communicate offerings that are relevant, in terms of time and content, to individual customers.
This is the first part of a series with four parts. Click here to access the next part of this blog series.
This article originally appeared cyprus mobile number on our German site, and as such cites a number of German sources and references. To maintain the article’s integrity, we have left in these references in this translated version.
Customer analytics describes technologies and processes that are used to systematically research customer data. They help to improve the understanding of factors such as the behaviour, status, and needs of existing customers. The necessary data can be acquired from all sorts of channels, e.g. from transactions, the CRM system, social media channels or newsletters to name a few.
Data is consolidated in a large database so that it can be analysed. This type of database is often called a Customer Data Platform (CDP) or 360° customer view. An appropriate software solution is then used to analyse the data in detail.
In the next step, the findings generated are used to communicate offerings that are relevant, in terms of time and content, to individual customers.